Growing focus towards digitalization, increasing outdoor advertisement spending by companies coupled with government initiatives towards use of digital signage in transportation and signboards is driving digital signage market in India
According to a recently released TechSci Research report, “India Digital Signage Market By Component, By Application, By End User, Competition Forecast and Opportunities, 2012-2022”, digital signage market in India is projected to register a CAGR of over 18% during 2017-2022. With growing outdoor advertising spending by companies to promote their services and products and use of interactive kiosks by various end use industries, is propelling the demand for digital signage in India.
Increase in retail infrastructure like shopping malls during 2012-2016 played a major role in the increasing demand for digital signage as shopping malls caters to large number of retail outlets and food chains which are using digital signage for their advertising and making services more user friendly. During the coming five years, new airports, metro stations and railway stations are expected to further boost the demand of digital signage in India.\
Browse 19 market data Tables and 25 Figures spread through 99 Pages and an in-depth TOC on "India Digital Signage Market"
A bulk of the end user demand for digital signage is expected to come from the retail sector. As per Department of Industrial Policies and Promotion (DIPP), during 2000-2016 a total of $ 935.74 million Foreign Direct Investment equity inflow was reported by in India for retail trading and this along with increasing advertisement budgets is expected to surge the demand for digital signage in digital signage in retail sector over the forecast period. In terms of region, South and West regions accounted for the highest market shares, and are expected to continue leading the market in the forecast period. Display Screens and Media Players were the leading demand generators amongst component types, and this trend is expected to continue during the forecast period as well.
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“Government initiatives such as Digital India are blazing a trail for adoption of technologies in both public and private sectors in the country. In addition to malls and other retail outlets, the Indian railways, state-run bus corporations, universities, etc. are also moving towards implementing digital signage technology on a war footing. While high deployment costs remain a concern, the benefits associated with digital signage will significantly outweigh the costs in the long run”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Digital Signage Market By Component, By Application, By End User, Competition Forecast and Opportunities, 2012-2022” has evaluated the future growth potential of India digital signage market and provides statistics and information on market structure, size, share and future growth of India digital signage. The report is intended to provide cutting-edge market intelligence and help decision makers to take sound investment evaluation. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the India digital signage market.
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