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Overview:

Generative AI, one subfield of artificial intelligence, involves creating content autonomously through algorithms and machine learning models. Within the Media and Entertainment sectors it involves producing images, videos, music, text as well as personalized recommendations. Applications range from improving movie visual effects to personalizing entertainment recommendations.

Generative AI in Media and Entertainment Industry size is expected to be worth around USD 12,077 Mn by 2032 from USD 1,202 Mn in 2022, growing at a CAGR of 26.7% during the forecast period from 2023 to 2032.

Key Market Segments

Based on Type

• Text-to-Image Generation
• Image-to-Image Generation
• Music Generation
• Video Generation
• 3D Modeling and Animation

Based on Application

• Gaming
• Film and Television
• Advertising and Marketing
• Virtual Reality (VR) and Augmented Reality (AR)
• Music and Sound Production
• Other Applications

Based on Deployment

• Cloud-Based
• On-Premises
• Hybrid

Future Developments

Future Developments of Generative AI in Media and Entertainment holds much promise. We can anticipate even more sophisticated AI models capable of producing highly realistic content, further blurring the line between human creativity and machine creativity, leading to movies, music videos and artwork from AI that resonates with audiences. Furthermore, AI integration into virtual production techniques will continue revolutionizing filmmaking processes and content production processes.

Market Key Players

• OpenAI, Inc.
• NVIDIA Corporation
• Adobe Inc.
• IBM Corporation
• Microsoft Corporation
• Google LLC
• Autodesk, Inc.
• Unity Technologies
• Epic Games, Inc.
• Other Key Players