Generative AI In The Enterprise Growth Opportunity Top Key Players Of 2023

Generative AI has proven itself as a revolutionary enterprise technology, revolutionizing numerous sectors by enabling machines to generate content, ideas, and solutions autonomously. Technological advancement and access to large datasets have led to the widespread deployment of Generative AI across enterprises globally.


Generative AI refers to a subset of artificial intelligence that emphasizes creating new and original content rather than following predefined patterns or templates. Generative AI leverages techniques such as neural networks and deep learning to generate text, images, videos, music, and code - which has applications across industries like marketing, design, content production, product development, and more.

Generative AI in the Enterprise size is expected to be worth around USD 37,656 Mn by 2032 from USD 1,476 Mn in 2022, growing at a CAGR of 39.4% during the forecast period from 2023 to 2032.

Key Market Segments

Based on Technology

  • Deep Learning
  • Generative Adversarial Networks
  • Natural Language Processing
  • Cloud Computing
  • Other Technologies

Based on the Deployment Mode

  • Cloud
  • On-premises

Based on Application

  • Content Generation
  • Design & Creativity
  • Virtual Assistants & Chatbots
  • Data Augmentations
  • Other Applications

Recent Developments in Generative AI:

Recently, Generative AI has seen significant advances with models like OpenAI's GPT-3 that produce coherent and contextually relevant text when given input prompts. Furthermore, advancements have also been made in creating high-quality images and videos using Generative Adversarial Networks (GANs), leading to the expansion of Generative AI's potential applications across industries.

Top Key Players in Generative AI in the Enterprise Market

  • OpenAI
  • NVIDIA Corp.
  • IBM Corp.
  • Microsoft Corp.
  • Google LLC
  • Amazon Web Services, Inc.
  • Adobe Inc.
  • Salesforce, Inc.
  • Other Key Players

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