Apart from mobile, the automotive market is another market where new technologies and new innovations keep coming into existence. During the early 20th century, the supply of automobiles was limited while demand was high. Later, with technological advancement, the automobile industry grew, incorporating 99% mechanical moving parts and 1% electrical components like blinkers, headlights, tail lamp, etc. Later electronic components also became a part of automobiles, resulting in enhanced and improved functionality but a complex system. To reduce complexity, automakers started using minicomputers/microprocessors. Their objective was to make automobile interface more reliable, fast working and independent of the car functioning. However, minicomputers required a proper and simple, yet efficient display mechanism. Necessity is the mother of invention. Hence, this leads to the invention of electronic display or the digital display cluster in the automobile which is a digital panel that shows a set of parameters like the vehicle speed, the engine rpm, the fuel capacity and the utilized fuel from the fuel tank. This penal provides the driver, precise information about the vehicle functionality related parameters in a way that is easy on the eye.
Market Research Future (MRFR) has published a research report about the global automotive digital instrument cluster market that estimates the upswing in this market with a 20% CAGR between 2017 and 2023. This report comprises of not only extensive primary research but also the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. It analyzes the current market scenario, with historical and projected market size in terms of value and volume, macroeconomic and governing factors, and technological advancement, in the market. The report profiles the key players in the industry, observing their business strategies. According to this report, the factors responsible for the growth of the automotive digital instrument cluster market include the easily readable and comprehensible digital display panel, confused and fatigued drivers failing to comprehend the readings shown on the analog systems, and the preference for digital panels among vehicle service personnel due to the precise and easy to read information display that aids the diagnostic and vehicle repair. Economies of scale, with respect to manufacturing and maintenance of these digital systems, while the bulk is producing the thousands of cars, also adds to the market growth.
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The global automotive digital instrument cluster market has been segmented into display size, display type, type of fuel used, and lastly region. On the basis of display size, this market has been segmented into 5-8 inches, 9-11 inches and above 12 inches. By display type, the market has been segmented into liquid crystal display (LCD), an organic light-emitting diode (OLED), and Thin-film-transistor liquid-crystal display (TFT-LCD). LCD is a form of the visual display where a layer of a liquid crystal is sandwiched between two transparent electrodes. OLED is a light-emitting diode (LED) whose emissive electroluminescent layer features a film of organic compound that emits light via electric current. TFT-LCD is a variant of an LCD that uses TFT technology in order to improve image qualities.
On the basis of the type of fuel used, the market has been segmented into battery electric vehicle (BEV), hybrid electric vehicle (HEV), plug-in hybrid electric vehicle (PHEV), Diesel and
Petrol. BEV is a type of electric vehicle (EV) that uses chemical energy stored in rechargeable battery packs. HEV combines a conventional internal combustion engine (ICE) system with an electric propulsion system (hybrid vehicle drivetrain). According to this report, all five types are expected to witness an upward trend in shifting to the digital cluster system. This is possible due to the simplicity and user-friendly design of the digital instrument cluster system.
The regional segmentation of the global automotive digital instrument cluster market has been segmented into North America, Asia Pacific, Europe, and Rest of the World (RoW). North America has witnessed a consistent rise in the number of automobiles plying on the road and this is expected to continue during the forecast period. Biggest markets in this region are the United States of America (USA) and Canada. Due to mediocre public transport system in North America, customers prefer personal vehicles for carrying out their daily activities. The digital instrument cluster provides greater control over the vehicle. It also offers better visibility of all the possible vehicle parameters, which is beneficial to customers during long-distance journeys.
Due to many key players of this market being based in Europe and large population, the market for automotive digital instrument cluster is big here also. In Europe, high-end cars have always been prevalent, because they are better complimented with high tech digital instrument cluster systems. In Europe, the biggest markets for the automotive digital instrument cluster are France, Germany, Italy, and the United Kingdom (UK). Due to Japan, the home of many advanced cars, the Asia Pacific automotive market has always had a strong global presence. Japanese cars support advanced digital instrument cluster, and their sales are very good in India and China. Apart from China, India, and Japan, the market for automotive digital instrument cluster is rising in remaining Asia Pacific countries too.
The key players in global automotive digital instrument cluster market include Alpine Electronics, Inc.(Japan), Continental AG (Germany), Delphi Technologies (UK), Denso Corporation (Japan), IAC Group (Luxembourg), ID4Motion (Netherlands), Luxoft (Switzerland), Magneti Marelli S.p.A. (Italy), Mitsubishi Electric Corporation (Japan), Nippon Seiki Company Ltd. (Japan), Nvidia Corporation (USA), Panasonic (Japan), Robert Bosch GmbH (Germany), Sharp Corporation (Japan), Visteon Corporation (USA), and Yazaki Corporation (Japan).
Latest Industry News
- Byton’s first production vehicles will feature technology from BlackBerry that would introduce unique digital instrument clusters in their cars. The new technology includes BlackBerry’s Hypervisor 2.0 software and QNX SDP 7.0 real-time operating system. BlackBerry was chosen as a supplier for its ability to partition and isolate safety-critical and non-critical systems. 4 JUL 2018
- Audi has done away with analog In the new Audi Q3, even the standard specification on the base model includes a digital instrument cluster with a 10,25-inch screen diagonal. And with the top-of-the-line Man-Machine-Interface (MMI) navigation plus system specified, the displays appear in the brand’s so-called “virtual cockpit” arrangement. 25 JUL 2018
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Key Questions Addressed by the Report
- What was the historic market size?
- Which segmentation (Product/ Capacity) is driving market?
- What will be the growth rate?
- How are the key players in this market?
- What are the strategies adopted by key players?
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY
2 SCOPE OF THE REPORT
2.1 MARKET DEFINITION
2.2 SCOPE OF THE STUDY
2.2.2 RESEARCH OBJECTIVE
2.3 RESEARCH PROCESS
2.3.1 PRIMARY RESEARCH
2.3.2 SECONDARY RESEARCH
2.4 MARKET SIZE ESTIMATION
2.5 FORECAST MODEL
3 MARKET LANDSCAPE
3.1.1 THREAT OF NEW ENTRANTS
3.1.2 BARGAINING POWER OF BUYERS
3.1.3 THREAT OF SUBSTITUTES
3.1.4 SEGMENT RIVALRY
3.1.5 BARGAINING POWER OF BUYERS
3.2 VALUE CHAIN/SUPPLY CHAIN ANALYSIS
4 MARKET DYNAMICS
4.2 MARKET DRIVERS
4.3 MARKET RESTRAINTS
4.4 MARKET OPPORTUNITIES
4.5 MARKET TRENDS
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