Cryotherapy or cryoablation is a minimally invasive procedure that uses precise freezing and thawing technology to destroy cancerous or tumor cells. The concept of cryotherapy was used as far back as the 19th century in London, wherein ice salt mixtures were used to treat cancers of the breast and cervix. Modern cryotherapy methods have experienced significant advances especially during the last decade with the introduction of accurate imaging using ultrasound, controllable freezing using Argon gas or helium gas, and reduced post-surgical complications. In the last few decades, cryotherapy procedures have been significantly used to treat tumors of kidney, lung, bone, and breast. Moreover, these are used in skin or eye lesions, treating arrhythmia, and other cardiac disorders. Ablation occurs in tissues that have been frozen by any of the three mechanisms: induction of apoptosis, coagulating and interrupting the blood flow which leads to ischemia and cell death, and by forming ice crystals within cells which later disrupts the cell membranes and interrupts in normal cellular activity of the cancerous cells.
The global cryotherapy ablation devices market is expected to grow substantially due to advantages of cryotherapy over other ablation technologies including effective applicability in areas of reduced blood flow and less irritation to inner linings of heart. This technique also allows physicians to perform cryomapping, a procedure to map specific tissue responsible for heart racing or heart palpitations. Additionally, there is a minimum risk of perforating the heart since it does not damage the heart tissue like RF ablation does. Moreover, increased adoption of technology among physicians for kidney and lung cancer, and ease of handling with better safety to patients are other key drivers of the rise in adoption of this technology. High procedural timing and long term outcome of the technology in most of the diseases are anticipated to propel the market during the forecast period.
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The global cryotherapy ablation devices market has been segmented based on product, application, and region. In terms of product, the market has been divided into cryotherapy catheters and cryotherapy generators. Cryotherapy generators dominate the market due to precise and desired results. In forthcoming years the demand for the overall procedures has increased in the developing parts of the World and that it is expected to uplift the overall demand for cryotherapy generators. Based on application, the global cryotherapy ablation devices market has been segmented into kidney cancer, lung cancer, bone cancer, breast cancer, cardiac arrhythmia, and others.
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Geographically, the global cryotherapy ablation devices market has been segmented into North America, Europe, Asia Pacific, and Rest of the World. North America, which includes the U.S. and Canada, accounts for the largest share of the global market. Rapid acceptance of advanced technologies and favorable health care policies boost the market in Europe. Asia Pacific and Rest of the World lag behind in terms of revenue because of high cost of these procedures.
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Key players operating in the cryotherapy ablation devices market include Icecure Medical, AtriCure, Inc., Medtronic, St. Jude Medical, Inc., Galil Medical, Inc., HealthTronics, Inc., and BVM Medical. In order to gain competitive advantage in the industry, the major players engage in product differentiation, services, and periodic new product launches. Collaborations, partnerships, and agreements are some of the important strategies adopted by the market players.
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