Why Mystery Shopping and Why You Need It | Glasgow Research & Consulting

Mystery Shopping Services is crucial in any industry in UAE, Saudi Arabia and the GCC as a whole, which incorporates any interaction, between employees and customers. The Mystery Shopping exercise began in the 1940s as a way to measure employee professional integrity and adherence to set company processes, guidelines and standards.

The Mystery Shopping Solutions in UAE is based mostly on actual usage of the client services by mystery shoppers who note their observation on a pre-designed questionnaire form based on the observation of operations, procedures and the service delivery process.

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Why Mystery Shopping

Mystery Shopping service is a great predictor of future Customer Satisfaction trends, as such by acquiring unbiased objective evaluation, this helps the industry player to be able to:

  • Identify opportunities for improving the level of performance
  • Identify best & worst practices
  • Identify defects & flaws
  • Quantify performance levels
  • Acquire detailed qualitative insight into the service delivery process
  • Ensure that services provided adhere to company & market standards
  • Reveal the actual customer experience

All this in the end helps the company in strategically:

  • Attracting new customers
  • Retaining current customers
  • Tracking performance over time
  • Measuring training efforts
  • Identify training need

And Tactically in:

  • Recognizing & rewarding valuable agents (incentives)
  • Monitoring agent’s compliance with procedures
  • Keeping agents alert at all times

About Us:

Glasgow Research & Consulting clients are Global Fortune 500 companies, regional conglomerates and entrepreneurial ventures.

The ability to anticipate competitors’ moves and analyze markets is key to winning in the Middle East & Africa region. Our biggest pride comes from helping international companies to be successful in emerging markets.

Contact Us

Office No 6, Unit 402, Level 4,

Crystal Tower, Business Bay,

PO Box 445190 Dubai, United Arab Emirates

Mobile: +971 55 9744360 | Phone: +971 4 566 8869

Website : Glasgow Research & Consulting Firm

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  • glasgow insights
    published this page in Submit Content 2023-01-25 09:09:47 -0800

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