Growing consumer spending power and increasing focus on healthy drinks drives the growth and demand of the matcha market globally.
According to TechSci Research report, “Matcha Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2017-2027F” The global matcha market is expected to grow at steady rate during the forecast period. Green tea in the form of granules called matcha originates in China and Japan. Green tea, which is high antioxidants, and smoothies and baking use matcha powder. Matcha is becoming increasingly popular as a food color and flavoring in meals. Tea leaves grown in the shade are used to make matcha tea. Due to the numerous health advantages of matcha tea, it is gaining popularity among consumers all over the world. Matcha tea is healthier for those concerned about their health because it has 137 percent more antioxidant properties than other types of tea. The high antioxidant content of matcha tea helps to speed up metabolism and burn more calories.
Matcha has become popular in the food and beverage industries of many non-native regions and nations due mainly to its exotic preparation methods and aromatic appeal. Tencha, or shade-ground tea leaves, are ground into a fine powder using granite stone mills to create matcha. Matcha tea was a regional brew that few people outside of Japan had ever heard of a few decades ago. However, due to the rapid development of food tourism, matcha has established itself as a respected variety of tea in many Asian nations.
The global matcha market offers incredible opportunities to manufacturers due to the availability of matcha leaves in packaged form. Matcha has high levels of anti-inflammatory and antioxidant compounds. It offers excellent potential health benefits to consumers due to its high catechin content. It also supports the body's efforts to stay healthy and fend off disease if consumed frequently.
The matcha market is segmented based on product type, nature, form, distribution channel, region, and competitive landscape. Based on product type, the global matcha market is segmented into regular tea and flavored. Among these, the regular tea segment holds the largest market share in the matcha market due to its increased popularity and health benefits. Customers are choosing matcha tea as a regular tea because of its ability to reduce stress and increase energy, propelling the matcha market's growth globally.
Regarding nature, the global matcha market is segmented into conventional and organic. Among these, the organic segment will grow more quickly in the global matcha market. Matcha tea's organic label suggests that it was made with components from organically farmed farms. Increased awareness of the health benefits of matcha tea and its use as an ingredient in the food and beverage, cosmetics, and gastronomy industries has led to an increase in demand for organic matcha tea over the past couple of years.
The global matcha market is segmented into powder and liquid based on form. Among these, the powder segment dominates the matcha market. Matcha tea powder flavors desserts, smoothies, and beverages dissolve quickly in milk or water. Due to this, consumers now find it more appealing, which furthers the market's growth. The primary factor fueling the powder segment's expansion is matcha powder's rising popularity due to its many health benefits.
Regarding distribution channels, the global matcha market is segmented into supermarkets/hypermarkets, departmental stores, convenience stores, online, and others. Among these, the online segment will be the fastest growing segment during the forecast period. The growth of the consumer base through the online distribution channel has contributed to its emergence as a significant source of income for many businesses. The market for online sales is also anticipated to grow due to the explosive development of online companies and the rise in mobile users in developing countries.
The region's market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Among these regions, the Asia Pacific dominates the market during the forecast period due to its popularity among consumers. Matcha is popular in the food and beverage industries of many non-native areas and nations due to its fragrant appeal and novel preparation methods. When making matcha tea, young tea leaves are chosen and ground into a fine powder.
Key market players operating in the global matcha market include:
- Matcha Maiden Pty Ltd
- Mizuba Tea Co.
- Aiya Europe GmbH
- AOI Tea Company
- Ippodo Tea Co., Ltd.
- Ito En, Ltd.
- McCormick & Company, Inc.
- Tata Consumer Products Limited
- Green Foods Corp.
- Encha Life LLC’s
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“Health benefits and medicinal applications primarily drive the matcha market. Due to its distinctive flavor and widespread appeal, matcha positively impacts market expansion. Green matcha has grown due to people adopting healthier lifestyles and high demand for hot, hydrating drinks. The fact that green matcha can help people lose extra body fat, however, is helping to increase its popularity and the demand for the product. Therefore, demand for flavored organic teas is also anticipated to rise in international markets.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Matcha Market, Global Industry Size, Share, Trends, Opportunity, and Forecast 2017-2027 Segmented By Product Type (Regular Tea Vs. Flavored Tea), By Nature (Conventional and Organic), By Form (Powder Vs. Liquid), By Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Convenience Stores, Online, and Others), By Region, By Competition, has evaluated the future growth potential of matcha market globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the global matcha market.
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