Ceramic Plate Type to Lead Global Hair Straightener Market till 2024

Increasing working women population coupled with growing beauty consciousness to drive global hair straightener market through 2024

According to TechSci Research report, Global Hair straightener Market By Product Type, By Plate Type, By Application, By Distribution Channel, By Region, By Company, Competition, Forecast & Opportunities, 2024”, global hair straightener market is projected to grow at a CAGR of over 6%, during 2019-2024, on the back of continuous innovations in the industry by launch of products such as hair straightener with sleep mode, keratin infused ceramic plates and ionic technology to prevent hair from extreme heat damage. Moreover, growing consumer demand for portable personal care devices is further positively impacting the growth of global hair straightener market.


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In terms of distribution channel, the hair straightener market is categorized into supermarkets/hypermarkets, institutional sales, multi-branded stores, online and others. Supermarkets/Hypermarkets accounted for the majority share of global hair straightener market in 2018, closely followed by institutional sales. Online sales are expected to witness the maximum growth during the forecast period owing to growing popularity of the e-commerce market across geographies. Moreover, e-commerce and technology are transforming this category with new user experiences, where luxury brands and small start-ups alike are racing to embrace e-commerce, making this channel even stronger. Availability of exclusive offers, subscription packages on brand-exclusive websites and heavy discounts on e-commerce is further expected to surge the demand for hair straightener through online retail channel, thereby boosting the market growth in the upcoming years.

In terms of region, global hair straightener market is categorized into North America, Asia-Pacific, Europe, South America and Middle East & Asia. North America held majority of global hair straightener market in 2018 on account of wide acceptance of innovative products and availability of a greater number of products, especially in the United States. North America was closely followed by Asia-Pacific which is expected to grow with the highest CAGR during forecast period, to surpass the dominance of North America by 2024. China accounted for over half of the region’s market in 2018 and is expected to maintain its dominance during the forecast period as well owing to presence of a number of industry manufacturers in the country and growing disposable income coupled with rapid urbanization.

 

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“Global hair straightener market is anticipated to register a steady growth during forecast period. The growth in the market is led by technological advancements with innovations being introduced regularly in the ceramic plate type of hair straighteners, which is the leading category that held over three-fourth of the market in 2018. Moreover, increasing working women population, rising beauty consciousness and growing inclination towards premium personalized products across regions would further steer growth in global hair straightener market.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

Global Hair Straightener Market By Purpose, By Distribution Channel, By Region, By Company, Competition, Forecast & Opportunities, 2024”, has evaluated the future growth potential of global hair straightener market and provides statistics and information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in global hair straightener market.

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  • Marco Brown
    published this page in Submit Content 2022-10-16 21:30:12 -0700

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