Increased focus on beauty and personal care products is primarily driving the Global Eyebrow Grooming Tools Market over the forecasted period.
According to TechSci report on, “Eyebrow Grooming Tools Market - By Region, Competition Forecast & Opportunities, 2027” Global eyebrow grooming tools market may flourish with an impressive over the projected period, Due to the rising inclination towards personal wellbeing and grooming. Along with this, the changing lifestyle, increasing per capita income of the comer and growing working women population across the globe are also proliferating the demand for eyebrow grooming tools. In addition to this, with the rapid urbanization and increasing number of grooming professionals and salons, the demand for eyebrow grooming tools is proliferating. Besides this, due to the hectic schedule consumers are demanding products that are easy to use, compact in size, and portable as well. This, in turn, is providing lucrative opportunities to several market players. Furthermore, several leading companies are aggressively investing in promotional activities to generate product awareness and establish their brand. For instance, several companies are collaborating with social media-based influencers and celebrities to market their product to a larger audience. Along with this, the key companies are launching eyebrow grooming products targeting the male segment, in order to expand their consumer base and product portfolio. This is expected to propel the global eyebrow grooming tools market over the upcoming five years.
Besides this, the expanding fashion and film industry is also adding to the growth of the global eyebrow tools market. Moreover, the rising interest of the younger population in personal grooming is augmenting the demand for brow shaping tools. Additionally, the product manufacturers are continuously engaging in R&D activities to meet the evolving needs of today’s younger consumer demand. Apart from this, the surging e-commerce sector and introduction of salon-at-home services are anticipated to bolster the market growth over the coming years.
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The global eyebrow grooming tools market is segmented by product type, end-user, distribution channel, competitional landscape, and regional distribution. Based on product type, the market is further segmented into razors, scissors, brushes, tweezers, trimmers, and others. Among these, trimmers are expected to dominate the market over the projected period as they are easy to use and compact in size. Moreover, the introduction of electrical pen-shaped eyebrow trimmers is boosting the market growth. These kinds of electrical trimmers are multipurpose, as they can also help an individual to remove upper lip hair along with trimming and shaping eyebrows. In addition to this, it provides salon-like-finish at home. By end user, the market is bifurcated into individual customer and commercial customer among which commercial customer is anticipated to influence the market due to the flourishing film, media, and fashion industry. Big fashion brands and media companies are increasingly demanding such products in bulk for their influencers, models, and celebrities. Based on distribution channels, the market is fragmented into supermarket/hypermarkets, cosmetic/beauty stores, online, and institutional sales. Supermarkets/hypermarkets are expected to dominate the market. However, the online retail channel is projected to be the fastest-growing segment over the forecasted period due to the surging e-commerce sector, particularly after the Covid-19. The easy availability of eyebrow grooming products over e-commerce websites, along with the wide range of variants and lucrative discounts and cashback is propelling the online retail segment. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia Pacific, the Middle East and Africa, and South America.
A partial list of major market players of the Global eyebrow grooming tools market includes
- Tinkle USA
- Tweezerman International
- Revlon Inc
- Edgewell Personal Care Company (Schick)
- Reazeal Corporation
- Panasonic Corporation
- Visage Lines Personal Care Pvt Ltd, Inc. (Bombae)
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“The availability of products at reasonable prices and their ease of obtainability is primarily adding to the growth of the global eyebrow tools market. Moreover, the presence of several market players working on meeting the changing consumer needs through the introduction of compact, reasonable, electric variants of brow grooming products is facilitating the market growth. New market players are advised to launch products in the male segment as well, as the metrosexual population is increasing, it will help the market players tap the new consumer base,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Global Eyebrow Grooming Tool Market By Type (Razors, Scissors, Brushes, Tweezers, Trimmers, Others), By End Use (Individual Customer vs Commercial), By Distribution Channel (Supermarket/Hypermarkets, Cosmetic/Beauty Stores, Online, Institutional Sales), By Region, Competition Forecast & Opportunities, 2027” has evaluated the future growth potential of Global eyebrow grooming tools market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global eyebrow grooming tools market.
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