India eco-friendly home hygiene products market is expected to show robust growth due to concerns over health & hygiene in the forecast period, FY2017-FY2027.
According to TechSci report on, “India Eco-Friendly Home Hygiene Products Market, By Region, Competition Forecast & Opportunities, FY2017 - FY2027”, India eco-friendly home hygiene products market is projected to grow with a CAGR of 32.90% in the forecast period, FY2023-FY2027, to reach a market value of USD74.05 million by FY2027. The India eco-friendly home hygiene products market growth can be attributed to evolving consumer preferences over chemical-infused cleaning products and rising demands for organic cleaning products. Rising awareness among the consumers of the ill-effects of the chemical-infused detergents over personal health and their non-biodegradability and harming environment is also driving the growth of the India eco-friendly home hygiene products market in the process the upcoming five years. Increased research and technological advancement in organic products, use of natural ingredients, and flooding the market with innovative products and innovative packaging methods further aid the environmental concerns and thus supports the growth of the India eco-friendly home hygiene products market in the next five years. Rising disposable income among the country’s population, availability of the large product line & brands followed by feasible distribution channels also substantiate the growth of the India eco-friendly home hygiene products market in the future five years.
Also, rising health concerns, mostly among the geriatric population and children, have riled up the population and concerning authorities to retract toward organic cleaning products to avoid health issues and thus aid the growth of the India eco-friendly home hygiene products market in the forecast years, until FY2027. Lack of awareness among the rural population about the available products and their benefits may create mild restraint, but aggressive promotions from the market players would drive the growth of the India eco-friendly home hygiene products market in the forecast period.
Browse over 30 market data Figures and 13 market Tables spread through 115 Pages and an in-depth TOC on "India Eco-friendly home hygiene products Market"
The India eco-friendly home hygiene products market is segmented based on type, distribution channel, regional distribution, and competitive landscape. Based on distribution channel, the market is further bifurcated into general trade, online, and modern trade. General trade is anticipated to hold the largest revenue shares of about 44.50% and dominate the market segment in the upcoming five years on account of feasibility for the consumer regarding consistent purchases. Availability of the products in general and traditional stores further builds an indirect dependency of consumers. Consumers purchasing their regular groceries from the general stores tend to opt for available cleaning products over visiting the modern trade sectors like supermarkets/ hypermarkets, etc. Online sale channels are also anticipated to hold significant growth in the next five years on the grounds of changing shopping behavior among the population. Increased penetration of online grocery shopping and faster home delivery further substantiates the growth of the India eco-friendly home hygiene products market in the future five years. Additionally, increased usage of smartphones and internet-based services are expected to influence the growth of the India eco-friendly home hygiene products market in the forecast period.
Based on type, the market is further fragmented into floor cleaner, detergent liquid, dishwash gel, toilet cleaner, glass & multi-surface cleaner, vegetable & fruit wash, others. Dishwashing gel is anticipated to register significant growth in the upcoming five years on account of the increasing inclination of the consumers toward a liquid form of the products. Moreover, surging demands for organic products to wash dishes with concerns toward health issues that chemically infused products may cause further substantiates the growth of the India eco-friendly home hygiene products market in the next five years.
A partial list of market players in the field includes:
- GlobalBees Brands Pvt. Ltd. (The Better Home)
- Aditya Renewtech LLP (GreenWorx)
- Rutu Biosys Private Limited (Biodoc)
- Be Better Personal Care Private Limited (Born Good)
- GreenPledge Products Pvt. Ltd. (PureCult)
- Pon Pure Chemical India Private Limited (Vooki)
- Seventh Generation, Inc.
- Harvestwild Organic Solutions Private Limited (BubbleNut Wash)
- Herbal Strategi Homecare Pvt. Ltd
- Organica Biotech Pvt. Ltd.
- Triveni Engineering & Industries Ltd. (SuperGuard)
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“South India region is anticipated to hold the largest revenue shares due to maximized sales in the cities like Bangalore, etc. The region is also expanding due to increased awareness among the population regarding uses of organic cleaning products over chemically infused cleaning products. Growth in the northern region of the country can be accounted due to rising demands in the cities like Delhi, Gurugram, and Bareily. Moreover, product awareness and demand for these products has increased after the COVID-19 pandemic situation. New market players entering the market in the future may invest in extended research and innovative product development for their brand establishment. Partnerships and conjugation with the global giants dominating the market may support future market growth,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Eco-Friendly Home Hygiene Products Market By Type (Floor Cleaner, Detergent Liquid, Dishwash Gel, Toilet Cleaner, Glass & Multi-surface Cleaner, Vegetable & Fruit Wash, Others), By Distribution Channel (General Trade, Online, Modern Trade), By Region, Competition, Forecast & Opportunities, FY2017-FY2027” has evaluated the future growth potential of India eco-friendly home hygiene products market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India eco-friendly home hygiene products market.
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