UAE hair care market to be dominated by shampoos till 2027

The elevating hair-related problems and the emerging trends in the fashion industry are expected to cater to the growth of UAE hair care market in the forecast period, 2023-2027.  

According to TechSci Research report, UAE Hair Care Market By Region, Competition Forecast & Opportunities, 2027, the UAE Hair Care Market is expected to witness steady growth in 2023-2027. Hair care represent the hygiene and cosmetic care provided for the hair so that it would be healthy, clean, as well as stylish. Haircare through various services as well as products includes care of scalp hair, facial hair, and hair on other parts of the body. To offer a good care to hair several treatments are given, including treatments cutting, plucking, waxing, coloring, among others. These treatments are provided to hair as per the type of hair, demand of the customers, and of course fashion trends. Several hair care products are hair spray, hair oil, conditioner, and shampoo and it also include hair gel, hair serum, hair mask, hair color, etc. Moreover, changing grooming patterns and continuous technological innovation in product manufacturing are accelerating the market growth. The higher penetration of salon services and a surge in the demand for professional products are expected to bolster the hair care market in the forthcoming years.


The emerging trend such as the inflating popularity of hair care treatments including hair spa and deep nourishment and the expanding number of novel product launches are some of the growth-inducing factors. Additionally, the growing number of mergers and acquisitions between companies, improving focus on personal grooming and online retail for hair care products are further catalyzing the market growth.

However, the high cost of hair care treatments and the risk of side effects on hair and scalp associated with some of the hair care products may limit the growth of the market.


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The UAE Hair Care market is segmented into type, distribution channel, regional distribution, and competitive landscape.

Based on type, the market is divided into hair spray, conditioner, shampoo, hair oil, others. Shampoo segment is expected to account the largest share in the market in forecast years, 2023-2027. Shampoos are tailored as per the variations associated with hair quality, age, hair care preferences, and specific scalp related problems, which considerably escalating the demand for shampoos. The increasing number of fungal infections and dandruff propels the individuals to opt for regular hair wash and to look for good quality of hair care products. Organic shampoos are also in demand owing to the rising awareness among the consumers regarding the benefits of utilizing organic and herbal products are propelling the growth of this segment.


Based on distribution channel, the market is divided into modern trade, general store, specialty stores, online sales channel, others. Supermarkets/hypermarkets segment is projected to hold the largest share in the market in the forecast period, 2023-2027. The expanding availability of several categories of hair care products under a single store. The ease and convenience of buying hair care products from supermarkets/hypermarkets are uplifting the growth of this segment across UAE.


Leading market players operating in the UAE hair care market are:

  • Procter & Gamble Gulf FZE
  • Unilever Gulf Fze
  • L'Oreal Middle East (L'Oreal), UAE
  • Estee Lauder Middle East
  • Dabur International Ltd.
  • Kao Corporation
  • Henkel Jebel Ali Fzco
  • Amway
  • Chanel Limited FZE
  • Guerlain Middle East


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“Numerous brands are working to offer customized products to fulfil the needs, which range from cleansing, styling, softening, strengthening to scalp care, damage repair, thermal protection, frizz control, color retention, moisturization, and bond-building. With the rising awareness among consumers regarding the hair-related issues owing to the climate change, air pollution, and other environmental factors, are primarily driving the market growth. In addition to this, the shifting preferences of consumers towards sustainable manufacturing and chemical-free products, which propels the leading manufacturers to incorporate natural oils, aloe vera, cocoa butter, and extracts of other organic ingredients. Manufacturers are providing multi-purpose products via online distribution channels to expand their product portfolio and attract more consumers. The escalating demand for premium hair care solutions, rising investments in promotional activities such as celebrity endorsements and enhancing product packaging, are projected to augment the UAE hair care market growth till 2027” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm”.


UAE Hair Care Market By Type (Hair Spray, Conditioner, Shampoo, Hair Oil, Others), By Distribution Channel (Modern Trade, General Store, Specialty Stores, Online Sales Channel, Others), By Region, Competition Forecast & Opportunities, 2027 has analyzed the future growth potential of UAE hair care market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and assist decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with significant drivers, challenges, and opportunities in UAE hair care market.


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  • Marco Brown
    published this page in Submit Content 2022-11-14 20:44:33 -0800

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