United States Water Purifier Market to Grow at a 4.63% CAGR through 2027

United States water purifier market is anticipated to grow with rising disposable income in the forecast period, 2023-2027F.

According to TechSci report on, “United States Water Purifier Market - By Region, Competition Forecast & Opportunities, 2027” United States water purifier market value was USD2583.82 million in the year 2021 and is expected to further grow at 4.63% CAGR during the forecast years, 2023-2027, to reach the market value of USD3398.49 million by 2027F. The growth of the United States water purifier market in these upcoming five years can be attributed to factors like growing demand for technologically advanced kitchen appliances. Higher standards of living, modern households, and growing demand for purified drinking water further encompass the growth of the United States water purifier market in the next five years. Other major drivers of the United States water purifier market include factors such as rising disposable income among the population, rising concerns regarding health, and high awareness toward water-borne diseases. Rising instances of communicable diseases, infectious pathogens, and water-borne diseases raise serious concerns. As a motive to bring hygienic and highly purified water for consumption, the US government has already implemented various measures. According to the Environment Protection Agency, 90% of the public water is free of contaminants and is fit for consumption. Although highly health-conscious population, immigrant population, and personal health-challenged patients that require 100% pure water opt for installing specific water purifiers at home, and thus support the growth of the United States water purifier market in the next five years.

Green America motion, and surge in demand for ecological and economical appliances with lesser power consumption, high technological advancements, and nutrient supplying systems are also in demand and substantiating the growth of the United States water purifier market in the forecast years through 2027.


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United States Water Purifier Market



The United States water purifier market is segmented by type, technology, sales channel, regional distribution, and competitive landscape. Based on type, the market is further segmented into counter-top, under sink, faucet mount, and others like tankless, smart purifier, etc. Faucet mount water purifiers are anticipated to hold the largest revenue shares of the market and dominate the market segment in the upcoming five years on account of higher preferences of the common population toward tap water. Higher standards of water quality of the public water system actively influence the consumer choice for the faucet mount water purifiers. Moreover, installation of the faucet mount water purifiers is simpler and more affordable and thus gaining steady growth in the future years. Under sink and counter-top water purifiers are gaining high popularity and may register a higher cumulative average growth rate and might present as a better opportunity for the new market entrants to introduce the advanced forms of the products.

By technology, the market is fragmented into RO, UF, UV, Media, and others like nanofiltration, etc. Reverse Osmosis (RO) technology is the dominating segment and is also anticipated to register the highest CAGR with the largest revenue shares of the market in the upcoming five years on the grounds of growing demands for water purifications. With higher standards of water quality, RO technology is quite feasible and apt technology for the water purification demands in the country. The contaminant in the United States water is majorly due to increasing pollution. RO systems are highly efficient in removing pollutants such as pathogens, dissolved salts from water, industrial waste, etc. Therefore, satisfying the consumer demands and are thus preferred over other technologies and substantiate the United States water purifier market growth in the next five years. Based on sales channel, the market is segmented into retail, distributor, direct, e-commerce, and others like plumber, contractor, etc. The market is also studied by region, distributed among the South region, West region, Mid-West region, and North-East region.

A partial list of major market players in the United States water purifier market includes

  • Helen of Troy Limited
  • The Clorox Company
  • Pentair PLC
  • A.O. Smith Corporation
  • Culligan International Company
  • Crystal Quest
  • Purepro USA Corp
  • 3M Purification Inc.
  • Apex Water Filter Inc.
  • Instapure Brands, Inc.


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“Water purifiers market in the United States has potential due to rising concerns regarding water-borne diseases. Due to COVID-19, the population became highly alert regarding hygiene and consumption of purified water, thereby boosting the sales of the water purifiers in recent years. With the relaxation from the complete lockdown, the market is bound to grow in the future five years. New market players may focus on strategizing their product line and new launches to establish themselves in the market,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

United States Water Purifier Market By Type (Counter-Top, Under Sink, Faucet Mount & Others {Tankless, Smart Purifier, etc.}), By Technology (RO, UF, UV, Media & Others {Nanofiltration, etc.}), By Sales Channel (Retail, Distributor, Direct, E-Commerce, Others {Plumber, Contractor, etc.}), By Region, Competition Forecast & Opportunities, 2027F has evaluated the future growth potential of United States water purifier market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the United States water purifier market.



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  • Marco Brown
    published this page in Submit Content 2022-11-03 00:06:56 -0700