Marketing Automation Software Market Challenges, Size, Growth, Key Vendors and Drivers

Market Analysis 

The marketing automation software market to touch USD 10,418.6 million at a 12.7% CAGR between 2019- 2025, states the recent Market Research Future (MRFR) analysis. Marketing automation software, simply put, is a solution that helps marketers to manage repetitive marketing tasks with ease like handling mobile marketing, social media posts, and emails. Mobile marketing, digital marketing, inbound marketing, and email marketing are the different types of marketing automation software that is widely used in large enterprise and SMEs. This platform helps to streamline every task and workflow efficiently that increases revenue as well as builds a good customer base. 

Various factors are propelling the global marketing automation software market share. As per the current MRFR report, such factors include a growing need for automating repetitive marketing processes, growing demand for personalized marketing, better predictive lead scoring, and users’ retention for business growth. Additional factors adding market growth include the digitalization of industries, increasing internet penetration, growing use of mobile devices, rapid demand for automating marketing solutions, need for informed advertising strategy, demand for business insights and automation, rising adoption of internet of things devices, and rise in data analytics & big data solutions. 

On the flip side, high software cost, lack of analytical skills and knowledge, and the impact of the ongoing COVID-19 pandemic are factors that may limit the global marketing automation software market growth over the forecast period. 

Segment

The MRFR report gives an inclusive segmental analysis of the global marketing automation software market report based on application and product.  

By product, the global marketing automation software market is segmented into mobile marketing, digital marketing, inbound marketing, and email marketing. Of these, the digital marketing segment will lead the market during the forecast period. It is likely to develop at a 13.2% CAGR by 2025. 

By application, the global marketing automation software market is segmented into large enterprise and SMEs. Of these, the SMEs will dominate the market over the forecast period. 

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Regional Analysis

Based on the region, the global marketing automation software market report covers the growth opportunities and recent trends across the Asia Pacific (APAC), North America, Europe, & the Middle East and Africa (MEA). Of these, North America will spearhead the market over the forecast period. Rising adoption in different industry verticals like healthcare, government, retail and e-commerce, and media & entertainment, the concentration of key market players operating in Mexico, Canada, and the US, are adding to the marketing automation software market growth in this region.  

The global marketing automation software market in Europe is predicted to hold the second-largest share over the forecast period. The rising adoption of marketing automation software is adding to the global marketing automation software market growth in the region. 

The global marketing automation software market in the APAC region is predicted to have healthy growth over the forecast period for its increasing adoption. 

The global marketing automation software market in the MEA is predicted to have sound growth over the forecast period. High penetration of social media platforms and smartphones for marketing campaigns is adding to the global marketing automation software market growth in the region. 

 Key Players

Eminent contenders profiled in the global marketing automation software market report include ActiveCampaign, Prospect.io, Autopilot, Sendinblue, Ontraport, Marketo, Inc., Teradata Corporation, Salesforce.com Inc., HubSpot Inc., SAS Institute Inc., Cognizant, SAP SE, Adobe Systems Inc., Act-On Software Inc., IBM Corporation, and Oracle Corporation. Industry players have incorporated strategies such as acquisitions and mergers, partnerships, joint ventures, collaborations, new product launches, new product developments, strategic alliances, geographic expansions, contracts, extensive R&D activities, among others, to stay head & shoulders above others in the competition.  

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