Increasing per capita expenditure on personal care products and presence of leading cosmetic brands are some of the key factors fuelling the growth of France cosmetics market.
According to TechSci Research report, “France Cosmetics Market By Type (Skin care, Hair Care, Bath & Shower products, Makeup & Color Cosmetics, Fragrances & Deodorants), By Demography (Men, Women), By Distribution Channel (Offline (Supermarkets/Hypermarkets, Exclusive Retail Stores, Beauty Parlors/Salon, Multi Branded Retail Stores), Online), By Region, Forecast & Opportunities, 2025”, the market is expected to undergo a robust CAGR during the forecast period on account of increasing consumer spending on makeup products and presence of leading global cosmetic brands in the country. The growing consciousness towards personal appearance among both men and women is leading to increased consumption of skin care, hair care and other well-being products in France. Moreover, companies are now coming up with organic and no cruelty labeled products which is granting new consumer base to them. With rise in per capita expenditure on personal care and makeup products, France cosmetics market is poised to witness significant growth in coming years.
According to Premium Beauty News, every year the French cosmetics industry spends around 2% of the sector’s turnover on R&D activities. This enables product innovation which further leads to dominant position of French cosmetics industry. Moreover, companies are offering safe and innovative products which is also acting as a growth driver or France cosmetics market. The introduction of dermo-cosmetic category has brought significant change in cosmetic industry. However, France cosmetic market is now facing tough competition from Japanese and South Korean cosmetic brands. Also, rising environment concern is pushing manufacturers to use recyclable and non-plastic packaging materials.
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France cosmetics market can be segmented based on product type, demography, distribution channel and region. Based on type, the market is bifurcated into skin care, hair care, bath & shower products, makeup & color cosmetics and fragrances & deodorants. Among them, the skin care segment held largest market share until 2019 and is further expected to continue the trend through 2025 due to rising demand for antiwrinkle creams and cleansers, facial creams, etc.
Based on distribution channel, France cosmetics market can be categorized into offline and online channels. The offline channel is further segmented into supermarkets/hypermarkets, exclusive retail stores, beauty parlors/salon and multi branded retail stores. Among them, online channel is expected to witness significant CAGR through 2025 on account of growing customer preference to shop online. Moreover, cosmetic companies are now using e-commerce sites as their key marketing tool and hence the segment is undergoing high growth.
Major players operating in the France cosmetics market are L'Oreal Group, Procter & Gamble, Beiersdorf AG, Unilever Plc, Ralph Lauren Corporation, The Estee Lauder Companies Inc., Shiseido, Revlon Inc., Christian Louboutin S.A. and Carolina Herrera. Leading cosmetic brands are adopting growth strategies such as product innovation, attractive & convenient packaging and brand promotions. Apart from that, they are also undergoing mergers & acquisitions and collaborations to increase their share in France cosmetic market.
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“France is one of the world’s largest exporter of cosmetic products. Most of the cosmetic companies have larger distribution network around the globe. In addition to this, pharmacies are one of the strongest distribution channels for cosmetic products in the country. The popularity of French perfumes and deodorants is also world known and they are expected to remain favourite among consumers in coming years as well,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“France Cosmetics Market By Type (Skin care, Hair Care, Bath & Shower products, Makeup & Color Cosmetics, Fragrances & Deodorants), By Demography (Men, Women), By Distribution Channel (Offline (Supermarkets/Hypermarkets, Exclusive Retail Stores, Beauty Parlors/Salon, Multi Branded Retail Stores), Online), By Region, Forecast & Opportunities, 2025” has evaluated the future growth potential of cosmetics market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in France cosmetics market.
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