Countertop to Dominate the Brazil Water Purifier Market During the Forecast Period

Rising awareness among consumers towards water borne diseases, declining water quality, availability of water purifier at affordable prices are the factors driving the Water Purifiers market in Brazil.  

According to TechSci Research report, “Brazil Water Purifier Market–Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” The Brazil Water Purifier market is expected to grow at a higher pace during the forecast period, due to increased prevalence of water-borne illnesses such as diarrhea, cholera, and jaundice caused by the discharge of industrial waste in rivers. Thousands of Brazil citizens die each year as the quality of their water is declining due to pressures on the quantity and quality of water resources imposed by the rapid population growth, expanding land use, rising economic activity, and climate change.

According to the World Health Organization data 2020, infections associated with Brazil's insecure basic sanitation are responsible for 350,000 hospitalizations and 15,000 deaths each year. About 35 million Brazilians do not have access to clean water, and 50% of the population cannot access sewage collection, which leads to diseases that can be dangerous due to contamination.

Drinking water from contaminated sources, such as lakes, rivers, and wells, is purified using portable, self-contained water purifiers. Water purifiers disinfect the water by eliminating harmful germs and the tiny bacteria’s that can cause diarrhea. Water purifiers are primarily used in residential and commercial sectors.

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"Brazil Water Purifier Market"

According to Trata Brasil Institute recently released research that has issued yet another environmental alert for Brazil, the demand for drinking water in the country is likely to increase by up to 70% by 2040, based on the forecasts conducted by the research. Cities and the sanitation sector in Brazil would see an increase in the need for water purifiers throughout the projected period to fulfil the growing demands for pure drinking water required for demographic expansion and economic growth.

Based on technology, the RO water purifiers are holding the largest market share due to its great water purifying efficiency. Almost 99% of contaminants can be removed by modern RO water purifiers.

Based on end users, the Brazil water purifiers market is categorized into residential and commercial. The primary reason for residential segment's domination is the significant water consumption that occurs in residential areas for activities like drinking, cooking, bathing, and cleaning. Additionally, as urbanization progresses, household water usage is also rising quickly, which is driving up the market demand for water purifiers.

Brazil Water Purifiers market is segmented into type, technology, end use, sales channel. Based on type, the market is segmented into Floor-Standing, Countertop, Under Counter, Others (Filter Jug Type (Pitchers), Faucet-Mount Type. Based on technology, the market is categorized into RO, UV, Carbon, and Others (Ion Exchange, Media Filter etc.). Based on end users, the market is segmented into Residential, Commercial. Based on sales channel, the market is segmented into Supermarkets/Hypermarkets, Multi-Branded Stores, Distributor/Dealer Sales, Online, Others (Plumbers, Direct Sales). The market analysis also studies the regional segmentation divided among North, North-East, South, Central-West, South-East.

Key market players in the global Brazil Water Heater market include:

  • Whirlpool do Brasil Ltda (Consul)
  • Hidro Filtros do Brasil
  • Electrolux do Brasil S/A
  • Esmaltec SA
  • Culligan Latam LTDA (IBBL)
  • Pure Aqua, Inc.
  • Lorenzetti SA
  • Brita GmbH
  • Comércio Eletrônico Ltda (Colormaq)
  • Cerâmica Stéfani S.A.

Various International and domestic companies are trying to enhance their market reach by increasing their research and development. For instance, in 2020, IBBL water purifiers launched new range ‘Vivax Line’ of water purifiers, i.e., Vivax Max, Vivax Defense, Vivax Pro Vivax Touch. The water activation is separate for each model, with one valve or button for natural water and another for cold water. The models also feature a transparent display in the refill chamber that makes it simple to see the date allocated for the next replacement.


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“The shift of consumers towards healthier living and the increase in demand for pure drinking water, the market of water purifiers will grow during the forecasted period. In Brazil, increasing urbanization and public awareness of the benefits of drinking purified water are creating profitable business opportunities. During the projected period, the market for water purifiers is expected to witness a considerable rise in the demand for portable purifiers.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

Brazil Water Purifiers Market, By Type (Floor-Standing, Countertop, Under Counter, Others (Filter Jug Type (Pitchers), Faucet-Mount Type)), By Technology (RO, UV, Carbon and Others (Ion Exchange, Media Filter etc.)), By End Use (Residential, Commercial), By Sales Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Distributor/Dealer Sales, Online, Others (Plumbers, Direct Sales)), By Region, By Company, Forecast & Opportunities, 2018-2028Fhas evaluated the future growth potential of air purifiers in the Brazil market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the Brazil Water Purifiers Market.



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