The growing awareness of the health benefits of practicing yoga and the rising popularity of yoga are expected to drive the growth of the yoga clothing market during the forecast period.
According to TechSci Research report, “Yoga Clothing Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2017-2027F” The global yoga clothing market is expected to grow during the forecast period. Yoga clothing is designed to be worn while practicing yoga and it is skinfitted, breathable, and made of soft material such as cotton. Yoga clothing includes sweatshirts, sweatpants, tank tops, t-shirts, zip-up shirts, and long-sleeve shirts. Yoga clothing is practical for many activities, especially stretches and inversions.
Additionally, it allows the yoga instructor to see the student's body posture clearly, allowing the instructor to advise on proper and correct posture and position. Therefore, yoga apparel's benefits persuade yogis or practitioners to buy yoga clothing.
For yoga practitioners, businesses offer advanced cotton fabric clothing variations that can quickly absorb sweat. For heated room yoga, some of the buyers prefer short-length clothing. Moreover, it is expected that the growing trend of people posting pictures of themselves participating in physical activity on social media sites such as Facebook, YouTube, and Instagram to display a healthy lifestyle is expected to drive the global yoga clothing market.
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The yoga clothing market is segmented on the basis of product type, application, distribution channel, region, and competitive landscape.
Based on product type, the global yoga clothing market is segmented into yoga tops, pants, tank tops, and shorts (yoga unitards, yoga capris, etc.). Among these, yoga pants are expected to hold the largest share in the market during the forecast period because the majority of yoga pants are made from a variety of materials, including cotton and Lycra. Owing to its versatility, this product is preferred by many women. These pants are available in numerous colors as well. Additionally, it is anticipated that the growing acceptance of athleisure among millennials as a fashion trend will increase the usefulness of such clothing for casual as well as formal attire.
On the basis of end-user, the global yoga clothing market is segmented into men, women, and children. Among these, the women segment is expected to hold the largest share in the market during the forecast period. It has been noted that women are more health conscious than man which will further increase the market growth.. Women love yoga pants because they can wear them anywhere and offer better flexibility. Over the coming years, it is expected that a growing number of working-class women will participate in yoga as a form of exercise on a global scale.
Regarding distribution channels, the global yoga clothing market is segmented into multi-branded stores, specialty stores, supermarkets/hypermarkets, online, and others (exclusive stores, etc.). Among these, the online segment is expected be the fastest growing segment in the market during the forecast period. This is because E-commerce retailers offer advantages such as attractive discounts, membership benefits, and cashbacks. Online retailers' door-to-door delivery services attract customers to this payment method. The leading online retailers are Amazon, Flipkart, and AliExpress. To meet the consumer's needs, these players are utilizing artificial intelligence technologies as tools for product advertising. Additionally, it is expected that the utility of online channels is expected to increase during the forecast period owing to the growing number of smartphone users in emerging economies such as India, China, Mexico, and Brazil.
Based on region, the global yoga clothing market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Among these regions, Asia-Pacific is expected to dominate the market during the forecast period. The main driver of the industry is expected to be the rising popularity of healthy lifestyle among the working-class population in nations such as China, India, Japan, and Indonesia. Yoga clothing facilitates more accessible stretches, which lures customers to buy. Moreover, it is expected that governments are implementing numerous initiatives in nations such as China and India on enhancing fitness and embracing a healthy lifestyle is expected to promote the potential of yoga and, in turn, fuel demand for yoga clothing soon.
Key market players operating in the yoga clothing market include:
- ADIDAS AG
- ASICS Corporation
- ALO, LLC
- Athleta LLC
- Lululemon Athletica Inc.
- Nike Inc.
- PUMA SE
- HANESBRANDS INC.
- RALPH LAUREN MEDIA LLC
- Outdoor Voices
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“Growing number of people practicing yoga at home or attending yoga classes owing to rising fitness and health consciousness are the main factors driving the growth of the global market for yoga clothing. The X generation and millennials' growing demand for stylish, expensive, and comfortable clothing is expected to significantly fuel market growth. The market players' increasing focus on providing innovative and high-quality products is likely to contribute significantly to the market for yoga apparel expansion. Fitness activities such as Zumba and Yoga have become more prevalent in recent years due to the increasing health problems. Consumers now purchase their preferred clothing items based on the kind of exercise they are practicing owing to increasing spending on physical fitness,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Yoga Clothing Market, Global Industry Size, Share, Trends, Opportunity, and Forecast, 2017-2027 Segmented By Product Type (Yoga Tops, Yoga Pants, Yoga Tank Tops, Yoga Shorts and Others (Yoga Unitards, Yoga Capris, etc.), By Application (Men, Women, Children), By Distribution Channel (Multi Branded Stores, Specialty Stores, Supermarkets/Hypermarkets, Online, and Others (Exclusive Stores, etc.)), By Region, By Company, has evaluated the future growth potential of yoga clothing market globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the market of the yoga clothing market.
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