The rising health-related awareness, rising government initiatives, and growing awareness of condoms in urban areas of the country are driving the India condom market.
According to TechSci Research report, “India Condom Market”- By Region, Competition Forecast and Opportunities, 2018-2028F”,The India condom market is witnessing high growth, owing to the increasing initiatives by the government to promote awareness about condoms in the country. Moreover, the rising availability of different brands on online channels and increasing demand from urban cities are further boosting the market of condoms in India.
The India condom market expansion is being driven by increasing awareness of sexually transmitted diseases due to government initiatives and extensive sex education programs. The use of condoms is encouraged by many regional governments as a means of preventing unplanned pregnancies and HIV/AIDS.
Free condoms are obtained by the Ministry of Health and Family Welfare in India and supplied to high-risk groups (HRGs) by NACO/SACS through TI NGOs/ICTC/ART facilities to prevent HIV/AIDS. The initiative concentrates on the areas with high rates of pregnancies and prevalence, with a strong emphasis on condom accessibility in HRG locations, which are vulnerable population-intensive areas.
The coronavirus outbreak caused dread in consumers, which changed their purchasing habits. As the dangerous virus continues to spread over the world, buyers stocked up on necessities. People have been stocking up on food and sanitary items as a result of the lockdown that has been imposed on public spaces like gyms, parks, and theatres until the end of this month and the fact that many corporations permit working from home. However, the exponential growth in condom sales has revealed a different kind of pattern. During the lockdown, sales increased by between 25% and 50% at many retailers.
Male condoms have a 98% success rate in preventing pregnancy and STDs, including HIV, when utilized appropriately. The United Nations Programme on HIV/AIDS (UNAIDS) claims that regular and appropriate condom usage offers reliable protection against unintended pregnancies and STDs. The World Health Organization (WHO) and the Center for Disease Control and Prevention (CDC), two international and federal healthcare organizations, are important players in promoting condom use for safe sex. As a result, sexually active couples have used condoms more frequently.
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The India condom market is segmented on the basis of gender, type, distribution channel and region. Based on gender, the market is divided into male and female. On the basis of type, the market is fragmented into latex and non-latex. Based on distribution channel, the market is divided into supermarkets/ hypermarkets, convenience stores, drug stores/ pharmacy, vending machines, and online. Further, on the basis of region, the market is segmented into North, South, East, and West.
Since latex condoms are more flexible and durable than other types, they have dominated the condom market in India. Latex condoms are also more readily available. Since latex condoms are by far the most readily accessible kind, they are frequently chosen as the initial option. These condoms are made of natural rubber called latex, which is obtained from rubber plants. Due to its ability to stretch up to 800% without breaking and accommodating a range of sizes without running the danger of breaking, latex is a material with tremendous flexibility. These condoms are particularly strong and safe due to their flexibility.
Major operating companies operating in the India condom market are:
- Mankind Pharma Ltd.
- HLL Lifecare Limited
- Reckitt Benckiser (India) Ltd.
- TTK Protective Devices Limited
- Cupid Limited
- Raymond Ltd.
- Suretex Prophylactics (India) Limited (Suretex Ltd.)
- Alkem Laboratories Ltd.
- Mercator Healthcare Limited
- Indus Medicare Limited
The male condom segment dominated the Indian condom market, owing to their availability on different platforms. Moreover, male condoms are less in price compared with female condoms, and if used properly, female condoms function almost as well as male condoms. They are around 95% successful, which implies that if 100 women use them correctly each time, 5 of them will become pregnant within a year. In contrast, male condoms have 98% of success rates in providing safer sex and transmission of sexually transmitted disease.
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“The market for condoms in India is being driven by rising government initiatives to promote the use of condoms in India such as the distribution of free condoms to consumers. Moreover, the rising demand through online channels and the growing popularity of condoms in urban cities is further accelerating the condom market in India.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
India Condom Market By Gender (Male & Female), By Type (Latex & Non-Latex), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Drug Stores/Pharmacy, Vending Machines, Online), By Region, Competition, Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of India condom market and provides statistics & information on market size, structure, and future market growth. the report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the condom market in India.