India Hand Wash Market: Opportunities, Size and Growth Projections in Upcoming Years

Improving hand washing habits and growing awareness about spread of infectious diseases to drive India hand wash market

According to TechSci Research report, India Hand Wash Market By Type (Ordinary Hand Wash, Disinfectant Hand Wash), By Formulation (Soaps, Liquid, Foam Based, Others), By End Use (Residential, Commercial/Institutional, Industrial), By Distribution Channel (Departmental Stores, Pharmacy, E-Commerce, Others), By Region, Forecast & Opportunities, FY2026”, the market is anticipated to witness a rapid growth during the forecast period owing to improving hand washing habits in the country. The outbreak of COVID-19 and growing awareness about infectious diseases is further propelling the growth of India hand wash market. Moreover, spike in cases of coronavirus in the country has led to increasing need for hand sanitization, which is acting as one of the major factors behind the robust growth of hand wash market. Government’s focus to provide better healthcare facilities and reduce the spread of COVID-19, is further expected to drive the India hand wash market growth in the coming years.

Additionally, the availability and penetration of variety of hand wash products like soaps and hand wash liquids are supporting the growth of this market. Indian government’s initiative like Swach Bharat Abhiyaan and Swastha Bharat are also encouraging people to use hand wash products. Furthermore, growing health concerns and increasing popularity of hand wash products are leading to high demand for hand wash products in the Indian market. Also, the introduction of herbal hand wash products is gaining traction in the market. Companies are coming up with innovative packaging which ensures more safety while using the product. This is also anticipated to drive the hand wash market growth through FY2026.

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India hand wash market is segmented based on type, formulation, end use, distribution channel and region. Based on type, the market can be segmented into ordinary hand wash and disinfectant hand wash. Among them, the disinfectant hand wash segment is expected to dominate the Indian market during the forecast period as they provide protection from germs and various kinds of bacteria. The increasing cases of coronavirus is further creating the spike in demand for disinfectant hand wash products.

Based on formulation, India hand wash market can be segmented into soaps, liquid, foam based and others. Among them, the liquid formulation segment accounted for largest market share in 2019 and is further expected to hold its dominance during the forecast period. The reasons can be attributed to the dual action of cleaning and sanitizing which is provided by liquid hand wash. Also, growing popularity of liquid hand wash and their use in both commercial and residential sectors is propelling their demand in Indian market. 

Major players operating in the India hand wash market include Reckitt Benckiser (India) Ltd, ITC Limited, Hindustan Unilever Limited , Wipro Consumer Care Limited , The Colgate Palmolive (India) Limited, Godrej Consumer Products Limited (GCPL), Dabur India Limited, The Himalaya Drug Company, Beiersdorf India Private Limited, Pristine Care Products Pvt. Ltd. and Patanjali Ayurved Ltd. The companies are adopting growth strategies like new product launches and investing on strong distribution network to increase their market share in India.

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“Growing health concerns among Indian consumers are bearing lucrative opportunities for hand wash manufactures. Consumers normally use hand wash after eating or before eating, after using toilet and after touching dusty things. However, growing risk of spread of COVID-19 is making consumers use hand hygiene products more frequently in their daily routine. The market is also witnessing entry of new manufacturers, which is expected to further fuel the hand wash market in India,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“India Hand Wash Market By Type (Ordinary Hand Wash, Disinfectant Hand Wash), By Formulation (Soaps, Liquid, Foam Based, Others), By End Use (Residential, Commercial/Institutional, Industrial), By Distribution Channel (Departmental Stores, Pharmacy, E-Commerce, Others), By Region, Forecast & Opportunities, FY2026 has evaluated the future growth potential of India hand wash market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in India hand wash market.

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