Entry of E-commerce giants and adoption of westernization is expected to drive the demand for India online alcohol delivery market for the forecast period.
According to TechSci Research report, “India Online Alcohol Delivery Market By Alcohol Type (Wine, Liquor, Beer, Others) By Delivery Place (Tier 1 Cities, Tier 2 Cities, Tier 3 Cities, Others) By Platform (Mobile Application & Desktop Website) By Company, By Region, Forecast & Opportunities, FY2027”, India online alcohol delivery market is expected to witness steady growth for the next five years. Online alcohol delivery market is at nascent stage in India therefore holds huge potential for the growth of the entrepreneurs and established market players. Alcohol service provider companies obtain personal license to get permission for managing and selling of alcohol and specifies the business premises as area or spot where packaging and dispatching of alcohol can take place legally. Online alcohol delivery business along with license companies need to develop a website or mobile application and a payment gateway for online payments. Preference of consumers is increasing significantly and there is high demand from consumers for online browsing and make online purchase for almost all basic commodities from grocery to luxury items which is creating a wide consumer reach for online channels. For a consumer an online delivery alcohol website is a place where he/she can register on the website, and place the order for preferred alcoholic beverage, pay thorough the online channels and ultimately receive the order. Availability of premium memberships providing by the alcohol service provider companies to increase the number of repeat customers by offering lucrative services to premium members which include the free delivery services, zero transaction fees, among others is expected to foster the demand for alcohol delivery market in the forecast period.
Since the onset of pandemic COVID-19, lockdown was imposed all over the country to fight the novel coronavirus. Complete shutdown was observed, and people started practicing social distancing and started following the precautionary guidelines. Imposition of strict regulations and policies by leading authorities resulted in shutdown of online selling shops which created a need for development of online sales. Disruption in supply chain was observed and restrictions were imposed in import and export of alcohol. After the lockdown ban was lifted, interested consumers formed long queues in order to buy alcoholic beverages which was not safe and alerted the leading authorities and interested parties the need for some other channel. Government authorities in many states and key players started to sell alcohol through online channels to reduce the spread of coronavirus and expand their market base in the country.
However, high taxes imposed by government on liquor selling companies and legal rules and the age classification of buyers is not clear which may hamper market growth for the forecast period.
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India online alcohol delivery market is segmented into alcohol type, delivery place, platform, regional distribution, and company. Based on delivery place, market is further divided into tier 1 cities, tier 2 cities, tier 3 cities, among others. Tier 1 cities followed by tier 2 cities is expected to hold major market share for the forecast period as only few areas are permitted by government authorities for online distribution of alcohol which covers the major cities.
Amazon.com, Inc., Supermarket Grocery Supplies Pvt Ltd (Big Basket), Bundl Technologies Pvt Ltd (Swiggy), Zomato Pvt Ltd, Flipkart Online Services Pvt Ltd, Living Liquidz India Private Limited, Hip Bar Pvt Ltd, BevQ (Kerala State Beverages Corporation), ThekaService.com, LiquorKart.com are the leading players operating in India online alcohol delivery market. Service providers are increasingly focusing on research and development process to fuel higher growth in the market. To meet evolving customer demand with respect to better efficiency and durability, several online alcohol delivery service providers are coming up with their technologically advanced offerings.
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“Market players are optimizing their supply chains for quick and efficient delivery of alcohol when placed order through online channels. Service providers are using either of the two popular methods to sell alcohol which is click and collect model and home delivery model. Also, adoption of marketing strategies to attract the potential consumers by companies such as hiring of celebrities for brand promotion is expected to fuel the alcoholic beverage consumption consumer base and increase in partnerships of businesses to promote the sale of their products on online deliver websites or applications is expected to boost the market growth for the next five years that is until FY2027” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“India Online Alcohol Delivery Market By Alcohol Type (Wine, Liquor, Beer, Others) By Delivery Place (Tier 1 Cities, Tier 2 Cities, Tier 3 Cities, Others) By Platform (Mobile Application & Desktop Website) By Company, By Region, Forecast & Opportunities, FY2027” has evaluated the future growth potential of India online alcohol delivery market and provided statistics & information on market size, shares, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the of India online alcohol delivery market.