Alarming rate of health issues drives India Organic Snacks Market towards growth.
According to TechSci Research report, “India Organic Snacks Market By Type (Cookies & Crackers, Fruit Snacks & Dried Fruit Snacks, Puffs & Chips, Energy Bar, Meat Snacks & Others), By Distribution Channel (Hypermarket / Supermarket, Grocery Store/Convenience Store, Online and Others), By Region, Competition Forecast & Opportunities, FY2027”, India organic snacks market has shown promising growth in historical years until FY2020 and is expected to continue its growth in the forecast years FY2022 to FY2027. Rise in demand for convenience food and development in retail structure are driving the growth of the India organic snacks market. Moreover, increasing concerns toward health issues are also having a positive impact on the market growth.
The ever-increasing number of working professionals, rising urbanization, lifestyle changes, local availability of organic snacks in small packages and affordability along with the growing popularity of convenience foods and increasing trend for hygiene, greater taste, and consistency are driving the market of Indian organic snacks. Further, factors such as increasing disposable income and rising population affects the retail market dynamics significantly, while the industrial and catering channel is driven by the growing demand for organic snack food items from industrial food services.
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The report on India organic snacks market is segmented by type, distribution channel, and regional distribution. Based on distribution channel the market is further fragmented into hypermarket/ supermarket, grocery store/ convenience store, online and others. Hypermarket/ supermarket segment asserted the dominance over the market in historical years and is expected to continue to dominate the market. With the availability of wide variety of organic food available at supermarkets, and convenience for the consumers to opt from various options and no risk of debts while purchases shows that the market will continue to grow in the future as well.
Indian economy was widely affected by the pandemic that set foot in early FY2020. India organic snacks market was not untouched, either. While observing the lockdown, consumers were not able to visit multiple distribution channels and could only order food online. The online retail is expected to gain major revenue shares thus driving the growth in Indian organic snacks market in the forecast years. Generation Z with their hectic life and disposable income are inclined towards the fast food. When an innovative, healthier, and distinct product is available, it attracts the attention of consumers. Health-conscious consumers can opt for gluten free product or organic options available. However, these products are a tentatively progressing sector.
Major players operating in India organic snacks market include Pro Nature Organic Foods (P) Ltd., Natures Basket Limited, The Organic Garden, Visionfresh.in, 24 Mantra Organic, Just Organics, among others. The companies are focusing on extensive research and development activities to stay competitive in the market. Other competitive strategies include formation of alliances and partnerships.
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“India organic snacks market is expected to witness significant growth during the forecast period. Government of India has shown support and has taken various initiatives for the growth of agriculture and food sector in India. The organic snacks market is a promising sector for future FDI and exponential market growth.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Organic Snacks Market By Type (Cookies & Crackers, Fruit Snacks & Dried Fruit Snacks, Puffs & Chips, Energy Bar, Meat Snacks & Others), By Distribution Channel (Hypermarket/Supermarket, Grocery Store/Convenience Store, Online and Others), By Region, Competition Forecast & Opportunities, FY2027” has evaluated the future growth potential of India organic snacks market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India organic snacks market.