Introducing of novel product varieties by top producers to broaden their customer base, including chocolate, sugar-coated fennel seeds, cardamom, saffron, gulkand, and silver-coated betel nuts, drive the growth of the India pan masala market.
According to TechSci Research report, “India Pan Masala Market - By Region, Competition Forecast and Opportunities, 2017-2027”, the India Pan Masala Market is anticipated to grow at an impressive rate in the forecast period. A mouth freshener called pan masala is made with herbs like cardamom, cloves, catechu, areca, and other flavorings. The term "pan masala" refers to a broad range of contemporary areca nut goods that are sold as smokeless tobacco products. It is typically consumed to eliminate lousy odor or for a refreshing taste. Pan masalas are sold in attractive sachets and tin cans and come in various flavors.
The rising consumer demand for premium pan masalas and rising living standards are the key factors that drive the pan masala market in India. In addition, it is anticipated that the market players will increase their investments in creating novel pan masala flavors like chocolate, gulkand, and silver-coated betel nuts during the forecast period.
India's pan masala market is primarily driven by the widespread use of the product as a mouth freshener. Additionally, increased use of plain or flavor-infused pan masala is boosting market growth due to consumer awareness of the harmful effects of tobacco products. In addition, the creation of adaptable, practical, and affordable packaging options, such as pouches or sachets made from environmentally friendly paper foil to ensure longer shelf-life while retaining the aromatic fragrance of pan masala, is acting as a significant growth-inducing factor.
The rising disposable income, fueling the demand for pan masala among consumers from all social backgrounds, is anticipated to support the pan masala market in India. Pan masalas are becoming more and more popular with consumers in both the rural and urban sectors. Additionally, it is anticipated that the competitive marketing strategies used by the top pan masala producers will positively impact the India’s market. In the upcoming years, it is anticipated that the availability of resealable pan masala packages that offer ease of consumption will further increase the product's popularity.
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The India pan masala market is segmented based on type, packaging, pricing, region, and top 10 leading states/cities. The market is segmented based on type: tobacco pan masala, plain pan masala, flavored pan masala, and others. The plain pan masala is expected to hold the leading share in the market during the forecast period because no artificial sweeteners or flavors are present in plain pan masala. Low-income groups typically consume such pan masala. The general public also consumes plain pan masala, though they prefer to switch to a safer alternative and stop eating pan masala with tobacco.
Based on packaging, the market is segmented into pouches, cans, and others. Among these, pouches are the fastest-growing segment in the market during the forecast period because they are convenient to carry due to their small size. Also, the rising population in India drives the India pan masala market.
Based on pricing, the market is segmented into premium and mass. Among these, the premium segment is the fastest growing in the market during the forecast period because premium pan masalas are made with premium ingredients, including the best cardamom from Kerala, catechu from Himachal Pradesh, and areca nuts from Karnataka.
On the basis of regional analysis, the market is segmented into: north, east, west, and south. Among these, the west holds the leading share in the market during the forecast period because it is consumed mostly by the low-income group in the region, which drives the market's growth. The expansion of daily wage jobs under MGNREGA is expected to increase disposable income, accelerating the demand for pan masala.
Major Companies operating in the India pan masala market are:
- DS Group
- Manikchand Group
- Godfrey Phillips India (Modi Enterprises)
- Kothari Product Limited
- Dharampal Premchand Limited
- Red Rose Group
- Ashok & Company – Pan Bahar Ltd.
- Shikhar Group
- KP Group
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"Large-scale consumer desire for healthier pan masala substitutes over tobacco products is currently driving the market. The demand for pan masala is further driven by the rising disposable incomes of urban and rural households. Additionally, the market growth is being fueled by the increasing investments made in product marketing and advertising by the major market players. It is anticipated that introducing new pan masala flavors will support market growth during the forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
India Pan Masala Market By Type (Tobacco Pan Masala, Plain Pan Masala, Flavored Pan Masala and Others), By Packaging (Pouches, Cans, Others), By Pricing (Premium Vs. Mass), By Region, By Top 10 Leading States/Cities, competition Forecast & Opportunities, 2017-2027, has evaluated the future growth potential of India pan masala market and provides statistics & information on market size, structure, and future market growth. the report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India pan masala market.