Growing working population and increase in the self-consciousness of the consumers are expected to drive the demand for the Japan Male Grooming Market in the forecast period, FY2023-FY2027.
According to TechSci Research report, “Japan Male Grooming Market By Product Type (Shaving Foams & Gels, Trimmers, Shavers & Clippers, Razors & Cartridges, Moustache & Beard Grooming, Others), By Distribution Channel (Supermarket/Hypermarket, Hair Salons, Departmental Stores, Online & Others (Multi-Branded Electronic Stores, Direct & Institutional Sales, etc.), By Region, Competition Forecast & Opportunities, FY2027”, the Japan Male Grooming market is anticipated to witness promising growth in the forecast period, FY2023-FY2027. Personal grooming is a process that focuses on preserving and enhancing one’s look and appearance and contributes to the positive self-image of an individual. Several market players emphasize launching make grooming products based on the consumer requirements and needs, which in turn is accelerating the Japan Male Grooming market growth. Men’s grooming comprises a wide range of goods, ranging from skincare to haircare to shaving care. Market players focus on the development and innovations in men’s grooming solutions such as beard waxes, hair scents, hair sprays, and other products. Rising beauty consciousness among men and the need to maintain basic hygiene and cleanliness of the body parts in the Male Grooming products is expected to fuel the growth of the Japan Male Grooming market in the next five years. The surge in consumer awareness about the harmful effects of the chemical present in the men’s grooming items, for example, in shaving creams, and the increase in the demand for organic, natural, and clean products is creating the base for the development of the men grooming products in the country. Men’s grooming products are shifting from the conventional focus on shaving towards the broader perspective to personal care, which is expanding the range of products to be sold in the markets.
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The Japan Male Grooming market is segmented into product type, distribution channel, regional distribution, and competition landscape.
On the basis of product type, the Japan Male Grooming market is divided into shaving foams & gels, trimmers, shavers & clippers, razors & cartridges, moustache & beard grooming, and others. The trimmer segment is expected to witness significant market growth in the forecast period, FY2023-FY2027. Trimmers are highly reliable, accurate, and convenient to use and prevent the growth of ingrown hair. Trimming the bread in the desired shape and makes one look more hygienic. Trimmer is softer than the razor, and it also allows to adjust the length of the facial hair.
On the basis of distribution channel, the Japan Male Grooming market is divided into supermarket/hypermarket, hair salons, departmental stores, online & others. The other segment is further segmented into multi-branded electronic stores and direct & institutional sales. The supermarket/hypermarket is expected to account for major market share for the forecast period. The presence of a large number of retail stores in a single place gives the consumer improved access and convenience of consumers to explore the different product and brand options and compare their prices, and specifications are expected to fuel the Japan Male Grooming market growth. The major brands are situated adjacent to each other and offer major discounts to attract customers to buy their brands' products. The growing construction of supermarket/hypermarket as they are considered ideal for consumers to spend leisure time with family and friends is accelerating the footfall of consumers that is expected to boost the Japan Male Grooming market growth in the forecast period.
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“The rise in the adoption of attractive marketing strategies such as digital media campaigns to raise awareness about the benefits of adopting a daily skincare routine is expected to create lucrative opportunities for market growth. Launch of new products with innovative design and packaging, smell, and sizes and the growing brand awareness among the male youth population due to digital marketing and hiring influencers and celebrities by the major brands to boost the brand image. Market players have to invest in digital marketing strategies to increase the digital engagement of customers. The brands have to focus on developing brand loyalty among the customers to maintain and increase the sales of their particular Male Grooming products, which in turn is expected to propel the Japan Male Grooming market growth till FY2027” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Japan Male Grooming Market By Product Type (Shaving Foams & Gels, Trimmers, Shavers & Clippers, Razors & Cartridges, Moustache & Beard Grooming, Others), By Distribution Channel (Supermarket/Hypermarket, Hair Salons, Departmental Stores, Online & Others (Multi-Branded Electronic Stores, Direct & Institutional Sales, etc.), By Region, Competition Forecast & Opportunities, FY2027”, has evaluated the future growth potential of Japan Male Grooming and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Japan Male Grooming market.
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