Growing number of health-conscious consumers and increasing availability of exclusive range are acting as key growth drivers for India orthodox tea market.
According to TechSci Research report, “India Orthodox Tea Market By Blend Type (Oolong, White, Green, Black), By Distribution Channel (Offline (Supermarket/Hypermarket, Convenience Stores, Independent Small Grocers), Online), By Region, Forecast & Opportunities, FY2026”, the market is anticipated to undergo a rapid CAGR during the forecast period on account of increasing export of orthodox tea from various countries, primarily Iran. The entry of new tea players in the Indian market is also a key factor boosting the growth of orthodox tea market. Moreover, increasing number of health-conscious consumers and growing awareness towards health benefits of orthodox tea are some other major factors propelling the growth of India orthodox tea market. Also, the growing availability of exclusive range of orthodox tea such as such as oolong, white, green and black, among others is further expected to drive the market growth through FY2026.
According to the latest data, Indian tea exports to Iran increased by 125 per cent in 7 months of FY2019. Also, Iran supported the offtake of Indian orthodox tea which is a major lift for orthodox tea market. On the domestic front, increasing working population is also acting as a growth factor for orthodox tea market as they constitute a major proportion of tea consumers in the country. Furthermore, heavy investments in tea processing units and increasing investment in farming sector are also anticipated to augment he growth of India orthodox tea market in coming years. Apart from this, orthodox tea is high in antioxidants and thus is helpful in prevention of various cardiovascular diseases. Owing to this, dieticians and healthcare experts are also recommending daily intake of orthodox tea which is supporting the market growth. The increasing prevalence of various chronic dieses and growing focus of consumers on boosting their immunity are also leading to increasing demand for orthodox tea in the country.
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India orthodox tea market can be segmented based on blend type, distribution channel and region. Based on blend type, the market can be split into oolong, white, green and black. Among them, the green tea segment accounted for largest market share in 2019 and is further expected to undergo fastest CAGR during the forecast period. The reasons can be attributed to growing popularity of green tea as they are helpful in reducing stress & anxiety and keep the body fit.
Based on distribution channel, India orthodox market can be segmented into offline and online channels. The offline channel is further segmented into supermarket/hypermarket, convenience stores and independent small grocers. Among them, the online segment is expected to witness high growth during the forecast period on account of increasing preference of consumers to shop online and rapid digitalization in the country. Moreover, the thriving e-commerce industry and availability of wide range of products are also making online channels a fastest growing segment in India.
Major players operating in the India orthodox tea market are Tata Group, Harrisons Malayala Limited, Himalayan Black Orthodox Tea, Kangra Valley, Chamraj tea Company, Teesta Valle and Kanan Devan Hills Plantations Company Private Limited. Companies are undergoing growth strategies such as mergers & acquisitions, collaborations and partnerships to strengthen their position in Indian tea market.
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“Orthodox tea companies are focused on maintaining the high quality of their products. The tea price increased by 15 per cent in financial year 2019. However, the companies are primarily dependent on export as major source of their revenue generation. The growing number of health conscious population in India is a positive sign for orthodox tea market and the companies are now focused on increasing their sale in domestic market,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based India management consulting firm.
“India Orthodox Tea Market By Blend Type (Oolong, White, Green, Black), By Distribution Channel (Offline (Supermarket/Hypermarket, Convenience Stores, Independent Small Grocers), Online), By Region, Forecast & Opportunities, FY2026” has evaluated the future growth potential of orthodox tea market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in India orthodox tea market.
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