Rising trend for additional flavors to the regular eating food products and growing availability of variety of condiments are influencing to the demand of Condiments market in India.
According to TechSci Research report, “India Condiments Market – By Region, Industry Size, Share, Trends, Competition, Opportunities and Forecast, 2018-2028F”. The India Condiments Market would potentially project impressive growth in the forecast period, FY2024F–FY2028F, on account of rapidly surging demand from the restaurants and households due to the growing preference for condiments products to add flavor to the cuisine, and with the rising variety of western cuisine within the market are adding influence to the condiments market in India.
Condiments are food ingredients that are added in small amounts to variety of food preparations to enhance flavor, taste, and aroma. They can be added either together during cooking or separately while eating. Various sauces, herbs, seasonings, colorings, and flavorings are referred to as condiments. People from all social strata almost regularly consumes condiments as they are now widely available and reasonably priced. Ketchup, soy sauce, mayonnaise, seasoning, and pickles are well-known and widely used condiments in India.
India is a nation best known for its cultural diversity and strong traditions. It provides a wide selection of food items that, when processed and presented attractively to serve the flavors of the entire country of India. The pickles, culinary sauces, seasonings, and dressings produced in the nation are among the most popular goods in the entire world. Traditional eating habits are eroding because of the rise in one-parent families and bachelor households, higher female labor force participation, and emerging nuclear households. Chutneys were originally created as works of culinary art. Preserving fruits and vegetables in the form of sauces, pickles, relishes, condiments, and dressings is a long-standing tradition.
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The India Condiments Market is segmented based on product, distribution channel, regional distribution and by competitional landscape. Based on product, the market is further fragmented into Sauces & Ketchup, Pickles, Mayonnaise & Dressings, and Others. Sauces & Ketchup register largest revenue shares of the market and dominate the market segment in the upcoming years accounting for various varieties of flavors, easy and convenient to use for each cuisine, consumers are increasingly opting for these sauces & ketchup as an alternative of traditional chutneys. These are some of the major factors influencing the growth of India Condiments market.
Based on distribution channel, the market is segmented into Departmental Stores, Convenience Stores, Specialty Stores, Hypermarket/ Supermarket, Direct Sales, Online Sales Channel. The departmental store is one of the major contributors to the growth of Condiments market, as these stores are more convenient and feasible to the customers. Moreover, the departmental stores are now a popular concept among shoppers in metro areas, there is still a long way to go before they can catch up to the pace at which international markets are developing in this area. Spreads, mayonnaise, and dressings have been identified by these department stores as differentiating categories when compared to convenience stores.
Key market players in the Condiments Market of India include:
- Nestle India Limited
- G.D. Foods Manufacturing (India) Pvt. Ltd. (Tops)
- DEL Monte Fresh Produce (India) Private Limited
- Hindustan Unilever
- Cremica Food Industries Limited
- Dr Oetker India Pvt. Ltd.
- Kraft Heinz India Private Limited
- Veeba Food Services Private Limited
- Weikfield's Food Pvt. Ltd.
- Capital Foods Pvt Ltd. (Ching’s)
Moreover, new launch and the domestic and international tie-ups and joint ventures among the condiments offering companies within the market of India are adding to the industry growth. For instance, Nippon Global, a Spanish-based producer of olive oil, and KIZ foods, a Bhavnagar-based manufacturer of pickled and cocktail onions, announced their joint venture as the Holy Sauce entity in 2021. Additionally, despite the pandemic, the Australian food company, Simplot Australia introduced its pasta and pizza sauces in India in 2021.
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The convenience foods category, which includes cheese, ketchup, sauces, and ready-to-eat foods, grew three times faster in smaller towns than in metro areas between January and September 2020, according to a recent Nielsen report. It happened because a larger portion of India's population lives in the northern states, and the rising variety of traditional and western food has a major presence within the North India region are the certain crucial factors for the region to have a largest revenue share of the market.
“In India, tomato ketchup is being used as the industry standard in the condiments market. With the introduction of numerous dips, sauces, and spreads, that is changing. The category of dips, sauces, and dressings has significant investments over the last five years, by startups like Wingreens and Veeba Foods. Additionally, a lot of startups are now experimenting with plant-based sauces and dips. These factors may influence the growth of the India Condiments Market in the forecast years.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Condiments Market Segmented By Product (Sauces & Ketchup, Pickles, Mayonnaise & Dressings, Others), By Distribution Channel (Hypermarket/ Supermarket, Departmental Stores, Convenience Stores, Online Sales Channel and Others (Direct Sales, etc.)), By Region, Competition, Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of India Condiments market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India Condiments market.
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