Rising concern among consumers regarding skin protection from the harmful ultraviolet rays and new product launches by different brands are the leading factors driving the global sun care cosmetics market.
According to TechSci Research report, “Sun Care Cosmetics Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”, The global sun care cosmetics market is expected to grow during the forecast period due to rising health concerns and awareness of the negative effects of artificial and chemical products among the population. This has led to an increase in demand for organic products, which is driving the market for sun care cosmetics around the world.
Sun care products are cosmetics that shield skin against photoaging and premature ageing. Sunscreen usage prevents skin damage, making it a crucial tactic in the fight against the harmful effects of sun exposure. Sunscreens protect an individual’s skin from UV rays and have the potential to reduce the risk of skin cancer and sunburn. In order to protect themselves from ultraviolet radiation, consumers prefer to use sun care products, which has increased consumer demand for the global sun care cosmetics market.
The rising demand for sun protection creams with anti-aging characteristics has severely contributed to the market growth of global sun care products. This is one of the main causes of rising spending of consumers on sun protection products. The long-lasting impacts of these products are attracting consumers, further resulting in increased demand, globally.
In order to meet the increasing demand of sun care cosmetics, market players are focusing on introducing new products and expanding existing product lines. For instance, the Dubai-based sun care brand SunKiss introduced a new line of high-SPF sunscreen in 2022. The two new items are Invisible Sun Shield CocoLime SPF50 and Defying Daily Face Protection SPF50+. Similar to this, in 2022, Marionnaud Italy teamed up with Revieve to introduce an AI-powered sun care advisor to increase consumer awareness of sun protection. Additionally, in 2022, Both Keys Soulcare and COSRX introduced new, dermatologist-recommended SPF skin care products that claim to shield the skin from the sun's damaging rays while addressing the effects of ageing.
Also, the younger population's growing ability to spend more on skin care and general wellness is another factor driving the sharp increase in sun care product sales, globally. Athletes, hikers, swimmers, and others who frequently engage in outdoor sports and adventure activities, have a continual need for sun care items to prevent tanning.
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The global sun care cosmetics market is segmented based on product, end use, price range, distribution channel, region, and competitional landscape.
Based on product, the market is further fragmented into creams, lotions, foam & sprays, and others (moisturizer, foundation, etc.). Among these segments, creams are the dominated segment due to the ability of preventing sunburns and early signs of ageing, including wrinkles and leathery skin. Also, it is considered to be a traditional type of skincare product.
However, sprays are fastest growing segment in the industry, since young generations are becoming more interested in purchasing these products since they are convenient to use.
Based on end use, the market is segmented into adults and kids. Among these segments, adults is the fastest growing segment due to increasing participation in outdoor recreational activities. Thus, individuals prefer sun care products as they provide multiple benefits such as protection from direct sun rays and sun tanning.
Based on price range, the market is further segmented into mass vs premium. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, online, specialty stores, exclusive stores and non-retail sales. The market analysis also studies the regional segmentation among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Key market players in the global sun care cosmetics market include:
- L’Oreal S.A.
- Shiseido Company Limited
- Edgewell Personal Care
- Beiersdorf AG
- The Burt’s Bees Products Company
- The Procter & Gamble Company
- Coty Inc.
- Clarins Pte Ltd
- Lotus Herbals Pvt. Ltd.
- Revlon Inc.
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“New product launches along with the rising awareness regarding the benefits of using sun care products such as anti-aging properties, deep moisturization and protection for UV radiations are prominent trends that are expected to have an impact on the growth of sun care cosmetics market during the forecast period. Moreover, people's preferences for natural products are rising as a result of a change in market trends which is further contributing to the market growth.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
Sun Care Cosmetics Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F. Segmented By Product (Creams, Lotions, Foam & Sprays, and Others (Moisturizer, Foundation, etc.)), By End Use (Adults, Kids), By Price Range (Mass Vs Premium), By Distribution Channel (Supermarkets/Hypermarkets, Online, Specialty Stores, Exclusive Stores and Non-Retail Sales), By Region, Competition, has evaluated the future growth potential sun care cosmetics and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in sun care cosmetics market global.