United Kingdom Smartphone Market to Grow at a CAGR of 3.60% During the Forecast Period

Excellent network with broadband speeds and well-established retailer’s network is influencing United Kingdom’s Smartphone Market.

According to TechSci Research report, “United Kingdom Smartphone Market –Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2017-2027” With increasing demand from the smartphone industry, the United Kingdom Smartphone market will reach USD18.35 billion by 2027F, growing at a CAGR of 3.60% during the forecast period.

Due to the increase in internet use, demand for over-the-top platforms, and technological advancements, smartphone sales are expected to increase across the country during the forecast period. The rising popularity of over-the-top platforms and the increase of 5G connectivity are shaping the smartphone market in a new way.

Smartphones have not experienced the pandemic-related rise of certain consumer electronics devices, such as monitors or headphones. Replacement of a phone was not a top priority for customers in 2020, and supply problems brought on by production troubles had an impact on smartphone sales in the UK during COVID-19.

Consumers have been using their phones more frequently, even during lockdowns, whether to keep in touch virtually with friends and family or play games to relieve the added tension. Supply constraints are likely to negatively impact the recovery in 2021, with smartphones only experiencing modest growth throughout the year. However, even though big companies like Apple and Samsung had substantial bargaining leverage among chipmakers, worldwide chip shortages started to have an impact on the smartphone sector.

In terms of display technology, the OLED market accounted for most of the market share in the United Kingdom Smartphone market, followed by AMOLED, due to its numerous benefits, such as better pixels and visibility, energy savings, ease of availability, and integration of cutting-edge technology.


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The United Kingdom Smartphone market is segmented into England, Scotland, Wales, and Northern Ireland, in terms of regional analysis. England dominated the United Kingdom Smartphone market in 2021, followed by Scotland. Changing consumer preferences toward over-the-top platforms and rising disposable income have fueled the growth of the smartphone market over the years. In 2021, Scotland became the United Kingdom’s second-largest market for a smartphone. An increase in smartphone demand in Scotland can be attributed to rising consumer purchasing power, growing urbanization, and technological advancements.

Key market players in the United Kingdom Smartphone market include:

  • Apple Computer UK Ltd
  • Samsung Electronics (UK) Ltd.
  • Huawei Technologies (UK) Co Ltd
  • Nokia (UK) Ltd
  • Reflection Investment BV
  • Google UK Ltd
  • Guangdong OPPO Mobile Telecommunication Corp Ltd
  • Xiaomi Tech Ltd
  • Lenovo Technology UK Ltd
  •  ZTE UK

The iPhone 13 series, which includes four new models and is the next generation of Apple's iconic iPhone, was announced in September 2021 and will likely help the smartphone market rebound in the coming years. The second generation of Samsung's foldable display phone, the Samsung Galaxy Fold2, which boasts 5G connectivity and the most prominent smartphone screen currently on the market, was released in September 2020. As the market leader in volume sales, Samsung released the third generation in 2021.

The impact of this invention on overall volume sales in 2021 is most likely to remain restricted due to a high price and consumer reluctance toward foldable phones. Chinese company BBK Electronics introduced new brands in 2020 as well. It continued launching brands in late 2020 with Vivo and Realme after debuting its Oppo brand in the UK in 2019. Although these companies are not yet well-known to UK customers, they have given the already fiercely competitive UK smartphone market another push, particularly in the budget smartphone segment, which had significant growth in 2021.


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“Smartphones, which have been on the market for the past few years, are becoming increasingly important in peoples' lives. They have made the life of individuals more flexible, encompassing a wider range of tasks, such as short story memorization, communication, navigation, updates of breaking international news, etc., and it is anticipated that use of this product will increase significantly in the coming years as its capabilities and usability grow extensively." said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.


United Kingdom Smartphone Market By Operating System (iOS, Android, others (Windows, Blackberry, etc. ), By Display Technology (OLED, AMOLED, LCD, Others (FHD+, LCD+FHD, etc.)), By Distribution Channel (Multi-Brand Stores, Exclusive Store, Online, Others (Supermarkets, Hypermarkets, etc.)), By Region, By City, Competition, Forecast & Opportunities, 2027”, has evaluated the future growth potential of United Kingdom Smartphone Market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the United Kingdom Smartphone market.


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