United Kingdom Vegan Pet Food Market: Analysis of Industry Size, Share, and Competition

The new product launches and the increasing investment in the vegan industry as pet owner shift towards the vegan product are expected to drive the growth of the United Kingdom vegan pet food market.

According to TechSci Research report, “United Kingdom Vegan Pet Food Market - By Region, Competition Forecast & Opportunities, 2018-2028F.” The United Kingdom vegan pet food market is expected to grow during the forecast period owing to several factors such as increasing investment in vegan food and the availability of a diverse range of products which is expected to drive the market demand for vegan pet food throughout the anticipated period.

Vegan pet food is made from natural, plant-based components without using any raw materials sourced from animals, ensuring that no animals are harmed or exploited in any way. Additionally, dog owners are paying more attention to the health of their pets. One of the main causes of their rising spending on vegan dog food items to their companion’s. As the number of vegan pet owners grows, more people are providing their animals a plant-based diet rich in proteins, lipids, vitamins, minerals, and fiber. which has led to a rise in the development of vegan pet food industry during the forecast period.

Vegan food has grown in popularity among humans, so it is natural that it will grow in popularity among pets. The future of pet food products is changing as more people adopt a plant-based lifestyle. Due to the rising popularity of veganism, many individuals are seeking to improve other aspects of their lifestyles. In some cases, this means shifting their companion animals' diets away from traditional meat food and shift towards plant-based brands.

In the last decade, the pet food industry has changed dramatically. New trends have emerged, and during lockdowns, the number of pets increased by 3.2 million in the United Kingdom. People are becoming more concerned about the health of their pets. Everyone wants to take care of their companion animals, which can range from playful puppies to elderly dogs and lively kittens to regal cats. Since plant-based pet food is nutritious and simple to digest, it will further fuel market expansion throughout the forecast period.

The market's future will be prosperous as new plant-based food cultivation methods are being introduced. The pet food industry is working to improve nutrients for cats and dogs, which are healthy, balance body weight, and reduce bad breath. Plant-based diets have recently been introduced to the pet food market, potentially resolving the moral dilemma faced by vegetarians and vegans who live with omnivorous and carnivorous dogs. Informing consumers about ingredient sourcing, distinctive processing methods, functionality, certifications, packaging claims, and labeling can assist in increasing brand equity and confidence. Hence, this rises the demand for plant-based pet foods in the UK market.

Several major producers of plant-based pet food are increasing their online visibility and funding R&D projects. Multinational plant-based pet food firms are concentrating their efforts on developing their manufacturing facilities to increase productivity to extend their product offerings. For instance, in 2021, Tesco introduced its first line of vegan pet food. It is the biggest supermarket chain in UK and has unveiled its initial line of vegan dog treats. Tesco's website lists at least three meatless snacks for dogs as being available. This includes Denzel's Plant-Based Bites for Dogs, which are created of kale, carrot, banana, and peanut butter. They are hand-baked, grain-free, and free of synthetic additives like sweeteners and flavors.


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The United Kingdom Vegan Pet Food Market is segmented based on pet type, food type, price range, distribution channel, region, and company.

Based on pet type, the market is further segmented into dog and cat. Among these segment dog food is the fastest growing segment owing to high dog adoption ratio globally, which leads to high demand for vegan pet food among dog owners.

Based on food type, the market is further segmented into dry food, wet food, and others such as treats & chews, etc. Based on Price range the market is divided into mass and premium product. Based on distribution channels, the market is further segmented into pet specialty stores, supermarkets/hypermarkets, online, veterinary clinics, and others like direct sales, distributor sales, etc. The market analysis also studies the regional segmentation divided among England, Scotland, Wales, and Northern Ireland.

Key market players in the United Kingdom vegan pet food market include:

  • Power Pet Brands Limited (Hownd)
  • Vegeco Ltd (Benevo)
  • Omni Pet Ltd
  • V-Dog
  • FOODFORPLANET GMBH & CO. KG (Green Petfood)
  • Inspired Pet Nutrition Ltd (Harringtons)
  • Lily’s Kitchen Limited
  • com Ltd.

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“New product development and an increasing number of vegan pet owners will drive the growth of the vegan pet food market in the coming years. Furthermore, organic food provides various health benefits for animals, such as less skin allergies, diseases, and digestive issues, better overall health, and a higher quality of life. Changing family structures and lifestyles encourage pet adoption, demand for organic dog food is increasing. In addition, increase in the use of vegan components in products ensures these substances have the same nutritional benefits as equivalent to meat-based ingredients which drives the market demand." said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

United Kingdom Vegan Pet Food Market, By Pet Type (Dog, Cat), By Food Type (Dry Food, Wet Food, Others (Treats & Chews, etc.)), By Price Range (Mass Product, Premium Product), By Distribution Channel (Pet Specialty Store, Supermarket/Hypermarket, Online, Veterinary Clinic, Others (Direct Sales, Distributor Sales, etc.)), By Region, By Company, Forecast, and Opportunities, 2018-2028Fhas evaluated the future growth potential of United Kingdom vegan pet food market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the United Kingdom vegan pet food market. 

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