The market is expected to grow during the forecast period due to women's changing preferences for using shapewear and bras to maintain their physical appearance and enhance their personalities.
According to TechSci Research report, “United States Lingerie Market”- By Region, Competition Forecast and Opportunities, 2017-2027”, In recent years, the US lingerie market has expanded significantly. Lingerie is a type of undergarment which is typically made of one or more flexible fabrics. Nylon, polyester, satin, lace, sheer fabrics, Lycra, and silk are just a few of these materials. The lingerie industry has developed over time, with rising demand spurred on by the fashion industry. Intimate apparel designers emphasize using lace, embroidery, plush fabrics, and vibrant colors to create their pieces.
The most popular lingerie item is the bra. Innovative bras like laser-cut seamless bras and molded t-shirt bras are being produced due to technological advancements and the expanded selection of fabrics available to designers. Full-bust bras are also trendy. Women now have a more comprehensive range of sizes to choose from than in the past. Finding a bra with a precise measure is now the preferred strategy rather than one with an average size.
The factor influencing the market is the growing unease regarding the flexible fabric used in lingerie. Due to the use of materials like nylon, polyester, satin, lace, sheer, Lycra, silk, and cotton, demand for the product is rising. The market is anticipated to be driven by lingerie designers' emphasis on producing products with lace, embroidery, luxurious materials, and brighter hues throughout the forecast period. Customers are more drawn to color, fabric, and style, motivating manufacturers to release fashionable undergarments appropriate for various activities. For instance, Jockey provides a large selection of nursing and sports brassieres.
Many retailers in catalogs, shops, and online businesses are expanding their selection as lingerie has started to contribute to the growth of the apparel industry. Retailers spend more time and money on the market because they know lingerie has higher profit margins than other types of clothing. Older lingerie items are being updated, and new lingerie lines are being displayed. The lingerie industry is experiencing increased competition as a result, lingerie manufacturers and retailers are concentrating on niche products.
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The United States lingerie market is segmented into product type, pricing, distribution channel, and region.
Based on product type, the market is segmented into shapewear, loungewear, knickers & panties, bra, and others. Among these, the bra segment holds the leading share in the market during the forecast period. The wide availability of bras, along with the increased awareness of one's physical appearance, have been significant drivers for the growth of the lingerie market in the US.
Based on pricing, the market is segmented into mass and premium. Among these, the premium segment holds the leading share in the market during the forecast period. Premium lingerie demand has increased as a result of the rise in consumer income and the rise in discretionary spending on fashionable clothing.
Based on distribution channels, the market is segmented into hypermarkets/ supermarkets, independent retailers, online, and others. Among these, the online segment holds the leading share in the market during the forecast period. Numerous online shopping websites draw customers because they offer fantastic discounts. Online shopping websites have increased the demand for lingerie and other goods. Major e-commerce companies constantly provide customers with more alluring deals to establish their presence.
The region's market is segmented into South, West, Mid-West, and North-East. Among these, the Mid-West region holds the leading share in the market during the forecast period due to the increasing availability of seamless bras and shapewear in the region, which fuels the demand for the lingerie market in the US.
Major operating companies operating in the United States Lingerie Market are:
- L Brands, Inc.
- Victoria’s Secret Stores & Co.
- Honey Birdette
- Hanesbrands Inc.
- American Eagle Outfitters Inc.
- Jockey International, Inc.
- PVH Corp.
- Nike Inc.
- adidas America, Inc.
- Hanky Panky Ltd.
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“The importance of retail businesses that offer branded lingerie clothing has increased with consumer demand for branded goods. Manufacturers of lingerie also utilize technological advancements to provide customers with unmatched shopping experiences. Artificial intelligence is being used by businesses to understand customer behavior better and deliver better customer service. Customers can also make better purchasing decisions as organized retail becomes more popular by learning about various brands, comparing prices, and evaluating quality. New materials like nylon, polyester, satin, lace, sheer, spandex, silk, and cotton are also being used by businesses to meet the demand for comfortable and functional undergarments among working women, which drives the United States lingerie market.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
United States Lingerie Market By Product Type (Shape Wear, Lounge Wear, Knickers & Panties, Bra, and Others), By Pricing (Mass Vs. Premium), By Distribution Channel (Hypermarkets/ Supermarkets, Independent Retailers, Online, and Others), By Region, By Company, Forecast & Opportunities, 2017-2027, has evaluated the future growth potential of United States lingerie market and provides statistics & information on market size, structure, and future market growth. the report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the lingerie market in United States.