Rise in the infant population and surge in the health-consciousness of the consumers is driving the growth of the Global Body Wipes Market in the forecast period, 2022-2026.
According to TechSci Research report, “Body Wipes Market - Global Industry Size, Share, Trends, Opportunity and Forecast, 2016-2026 Segmented By Product Type (Bath Wipes, Body Cleansing, Make up Cleansing, Others), By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Departmental Stores, Online and Others), and By Region”, the Global Body Wipes market is anticipated to grow at a rate of significant CAGR for the forecast period, 2022-2026. Growing consumer awareness coupled with rapid urbanization and industrialization is the major contributing factor for the Global Body Wipes market growth.
The growth in the disposable income of middle-class families, especially the rise in the expenditure capacity of females in the developing economies, is accelerating the sales of Body Wipes across the globe. Use of Body Wipes requires less time for cleaning, and for people having a limited period for daily activities, take the help of Body Wipes to clean the children to ensure proper hygiene.
Body wipes are available for many tasks, including showering, sanitizing, removing makeup, removing sweat, and hygienic cleaning. Body wipes can be used for quick cleaning when there is an unavailability of resources to shower while traveling or to camp and add to the enhanced convenience to the consumers.
However, strict government regulations and the presence of potentially harmful chemicals for skin in the Body Wipes may restrain the Global Body Wipes market growth in the forecast period.
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The Global Body Wipes market is segmented on the basis of product type, sales channel, regional distribution, and competition landscape.
On the basis of product type, the Global Body Wipes market is divided into bath wipes, body cleansing, make up cleansing, and others. The high demand for bath wipes while traveling, camping, and other recreational activities is boosting sales across the globe. Bath wipes can even replace the need to shower as they help in freshening up, and they are larger and thicker, and longer than conventional Body Wipes.
Bath wipe contains mild cleaning solution, aloe vera, vitamin E, and they are usually alcohol-free. The use of full-Body Wipes is in high demand among bedridden patients and are unable to breathe, and some of the bath wipes contain a medicinal smell that disappears quickly as the skin dries rapidly.
On the basis of sales channel, the Global Body Wipes market is divided into supermarket/hypermarket, convenience stores, departmental stores, online, and others. The supermarket/hypermarket segment is expected to account for significant market share in the predicted period. Huge footfall in the supermarket/hypermarket due to the availability of lucrative discounts and offers and a large number of products belonging to different brands at one place is the major attracting factor for the customers.
Consumers can gain the required information about the products and their specifications from the customer service agents present at the supermarket/hypermarket, and the availability of a plethora of stores provides ample opportunity for exploration and choices to the customers.
On the basis of regional analysis, the Asia-pacific region is expected to hold the largest market share for the next five years. The surge in the awareness among consumers to use Body Wipes and other skincare products to avoid infections and other skin problems is the major factor driving the demand for Body Wipes in the region.
The consumers' increased expenditure for personal care products and the availability of several variants of Body Wipes are expected to fuel the Global Body Wipes market growth. Furthermore, the high internet penetration is changing the buying methods of the consumers, and the increase in domestic manufacturing in the developing countries is expected to create lucrative opportunities for the Global Body Wipes market growth for the predicted period.
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“Adoption of attractive marketing strategies by the market players to boost the sales of Body Wipes around the globe through social media, advertising products by promoting through celebrities is influencing the market demand. Investments in the research and development activities to launch specialized Body Wipes based on the skin type, use of different materials and fragrances, and the efforts made for the development of an efficient supply chain is expected to propel the Global Body Wipes market growth till 2026” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Body Wipes Market - Global Industry Size, Share, Trends, Opportunity and Forecast, 2016-2026 Segmented By Product Type (Bath Wipes, Body Cleansing, Make up Cleansing, Others), By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Departmental Stores, Online and Others), and By Region”, has evaluated the future growth potential of Global Body Wipes and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Body Wipes market.
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