Change in consumer eating habits and ongoing technological advancements are driving the demand for United States Ghost Kitchen Market in the forecast period, 2022-2026.
According to TechSci Research report, “United States Ghost Kitchen Market By Product Type (Food Vs Beverage), By Source of Order (Web Vs Mobile App), By Payment Method (Cash on Delivery, Mobile Wallet, Card Transaction, Others), By Region, Competition Forecast & Opportunities, 2026”, the United States Ghost Kitchen market is expected to grow robust CAGR during the forecast period, 2022-2026. The growing disposable income of the millennials and increasing demand for digital, user-friendly applications are the major driving factors influencing the market demand.
Ghost Kitchen can use customer behavior by using the data generated through the digital platforms to change the items in the menu based on consumer preferences. Ghost Kitchens are not limited to any fixed physical location that provides flexibility and either changing the menu or operating time suitable for different business needs. Individual Ghost Kitchens are also offering their services through the online sales platform.
Dedicated online ordering solutions attract consumers directly to the food ordering business and therefore lower the aggregator’s commission, which covers a substantial share of the Ghost Kitchen costs. Ghost Kitchen can reduce the amount of food wasted by making wise decisions in the ordering and food preparation process.
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Ghost Kitchens can be adaptable by preparing food based on the changing weather conditions, allowing the owners to take advantage of the current weather situation for each food item. In the United States, real estate prices are witnessing high growth, the demand for delivery-only kitchens is expected to rise.
However, dependence on third-party delivery apps and heavy competition in the digital marketplace may restrain the United States Ghost Kitchen market growth in the forecast period.
The United States Ghost Kitchen market is segmented on the basis of product type, source of order, payment mode, competitional landscape, and regional distribution.
On the basis of the product type, the United States Ghost Kitchen market is divided into food and beverage. The beverage segment is expected to witness the fastest incremental growth in the forecast period, 2022-2026. The growing prevalence of chronic diseases and the increasing adoption of a healthy lifestyle and eating habits accelerate the demand for healthy beverages.
Beverage producing market players are offering hydrating and energizing, fueling the country's demand for sports and performance drinks. The majority of the consumers consume soft drinks and alcoholic beverages regularly which fosters ordering of beverages individually and combined with food items.
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On the basis of source of order, the United States Ghost Kitchen market is bifurcated into web and mobile apps. The mobile app is expected to hold the largest market share in the next five years. Developed telecom infrastructure and the increasing expenditure capacity of consumers are bolstering the country's sales of smartphones.
Market players are introducing innovative features in the smartphone to spur the sales of mobile phones. An increase in the time spent using mobile phones and the growing demand for services offering enhanced convenience and comfort are boosting food items and beverages by using mobile applications.
On the basis of the payment mode, the United States Ghost Kitchen market is divided into cash on delivery, mobile wallet, card transaction, and others. The card transaction segment is expected to witness significant growth in the forecast period.
Third-party delivery applications provide the facility of a card transaction to their consumers to provide enhanced consumer service and eliminate the hassle of looking out for change or cash during delivery. Growing demand for contact delivery and availability of several online transaction gateway options fueling the demand for card transactions in the country.
“The high-end investments made by the market players in research and development activities to invent innovative things like drone delivery, automated kitchens are boosting the demand for global Ghost Kitchens market. They are more adaptable to adopt processes fueling their efficiency and delivery speed. Ghost Kitchens offer the opportunity to test new food offerings and creative food items, which is expected to fuel the adoption of Ghost Kitchens among food entrepreneurs and operators. The need to lower the operational, labor, and maintenance costs and the ever-increasing real-estate prices are expected to propel the growth of the United States Ghost Kitchen market till 2026” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“United States Ghost Kitchen Market By Product Type (Food Vs Beverage), By Source of Order (Web Vs Mobile App), By Payment Method (Cash on Delivery, Mobile Wallet, Card Transaction, Others), By Region, Competition Forecast & Opportunities, 2026”, has evaluated the future growth potential of United States Ghost Kitchen market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in United States Ghost Kitchen market.
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