Rising number of multiplexes coupled with growing Indian film industry to propel India cinema advertising market through 2023
According to TechSci Research report, “India Cinema Advertising Market By Running Time, Competition Forecast and Opportunities, 2013 – 2023”, India cinema advertising market is projected to register a CAGR of more than 25% until 2023. Over the last decade, cinema advertising in India has emerged as a dynamic medium offering advertisers the opportunity to reach their target customers in an effective manner. This medium has been utilized by marketers through in-film and in-cinema advertising. One of the reasons for the growth of in-cinema advertising is its effective targeting through captive audiences, unlike TV, Digital and Print media. Moreover, single screens are being increasingly replaced by multiplexes owing to rising urbanization and increasing number of films being produced in India. Additionally, Indian film industry is the largest in terms of number of films produced in a year, which is further providing advertisers the opportunity to effectively market their products and services through cinema advertising.
Browse 20 market data Figures spread through 67 Pages and an in-depth TOC on "India Cinema Advertising Market"
In-cinema advertising market in India currently accounts for around 1% of the total ad-spends, and thereby offers huge growth potential. Advertisers benefit from the all-involving environment that cinema creates as the commercials are delivered on a huge screen with outstanding digital sound and maximum impact on the audience. On the basis of running time, India cinema advertising market is categorized into under 30 sec, 30 sec-60 sec, 60 sec-90 sec and above 90 sec. Of all, under 30 sec category dominates the market and is expected to continue dominating during forecast period as well.
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North and West regions of the country accounted for the majority share in India cinema advertising market, owing to large number of multiplexes in these regions. “India cinema advertising market is growing at a significant pace due to increasing number of multiplexes and growing film industry. Moreover, emergence of new technologies, like VFX is helping to create innovative and attractive ads, which is likely to positively influence India cinema advertising market in the coming years. Additionally, introduction of innovative marketing and management tools to attract advertisers would further steer growth in the market over the course of next five years.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Cinema Advertising Market By Running Time, Competition Forecast and Opportunities, 2013 – 2023” has evaluated the future growth potential of India cinema advertising market and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in India cinema advertising market.
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