Japan Health Insurance Market Analysis, Share, Trends, Demand, Size, Opportunity & Forecast

Increasing government initiatives and raising awareness of the advantages of health insurance policies are the leading factors driving the Japan health insurance market during the forecast period. According to TechSci Research report, “Health Insurance – Japan Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”, The Japan Health Insurance Market is expected to grow during the forecast period due to several factors such as an increase in the number of health insurance plans due to an increase in private service providers driving market demand throughout the forecast period.

 The Important Factors of the Japan Health Insurance Market

Health insurance covers all kinds of surgical costs as well as medical expenses, incurred due to disease or injury. It is applicable to a broad or narrow spectrum of medical services, offering full or partial reimbursement of the price of treatments. As it pays for all medical costs incurred when the policyholder is hospitalized for treatment, it offers the policyholder financial support. Additionally, pre and post-hospitalization costs are all covered.


The health insurance policy offers several coverage options, including reimbursement claims and cashless coverage. A cashless benefit is offered, when a policyholder receives medical attention at one of the insurance company's network hospitals. If the policyholder receives treatment from a hospital that is not a part of the list provided, the policyholder pays all medical costs and then submits all related medical bills to the insurance company, to request reimbursement.


Additionally, insurance companies offer free services to their customers. These services cover a wide range, including the ability for policyholders to seek a second opinion from a specialty doctor and use mobile AI-powered applications to manage chronic diseases on a regular basis.


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The Japan health insurance market is segmented based on the type of insurance provider, type of coverage, mode of purchase, premium types, end users, region, and competitional landscape. Based on the type of insurance provider, the market is fragmented into public vs private. In the public sector, the government is the primary insurer and provider of specific healthcare services and remains heavily involved in healthcare. Furthermore, public healthcare insurance is less expensive than private healthcare insurance because it generally does not require co-pays or deductibles and has lower administrative costs.



Similarly in private health insurance, private insurers provide services for advanced medical care and are becoming more prevalent. Private health insurance primarily serves as a supplement to the public health insurance system, guaranteeing services that are not covered by public benefits, covering extra costs incurred while being unwell, and ensuring financial stability during absence duration, from the workplace.


On the basis of premium type, the Japan health insurance market is divided into regular premiums and single premiums. If a person chooses a single-premium health insurance policy, the payment must be made in full before the policy begins. In a regular premium policy, the insured person pays the insurance coverage at regular intervals over the course of the policy. The intervals can range from monthly to yearly. The majority of customers prefer regular premium policies because they can automate payments through various apps.

 Based on the type of coverage, the market is divided into individual vs family. Based on the mode of purchase, the market is divided into insurance companies, insurance agents/brokers, and others (insurtech companies, third parties, etc.)). Based on end users, the market is fragmented into minors, adults, and senior citizens. Among these, the adult segment is the fastest-growing segment in the market. The adult population has a high prevalence of lifestyle diseases, which can increase future health risks.

Key market players in the Japanese health insurance market include:

  • AXA Life Insurance Co., Ltd.
  • MetLife Insurance Co., Ltd.
  • Aetna Inc.
  • AIG General Insurance Co., Ltd.
  • Meiji Yasuda Life Insurance Company
  • MS&AD Insurance Group Holdings, Inc.
  • National Mutual Insurance Federal Agricultural Cooperation
  • Nippon Life Insurance Company
  • Pacific Prime Insurance Brokers Limited (PPIB)
  • Sumitomo Life Insurance Company
  • Tokio Marine Holdings, Inc.


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“Rising government initiatives is one of the prominent trends that is expected to have a positive impact on the growth of the health insurance market, over the forecasted period, including online services provided as a result of consultation with a trained medical professional and managing health conditions, which are expected to play a significant role in boosting demand for health insurance in the coming years. Additionally, rising health risks because of unhealthy life and accidents are expected to boost the industry growth in the forecast period,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based Japan management consulting firm.

Japan Health Insurance Market, By Type of Insurance Provider (Public Vs Private), By Type of Coverage (Individual Vs Family), By Mode of Purchase (Insurance Companies, Insurance Agents/Brokers, and Others (Insurtech Companies, Third Parties, etc.)), By Premium Type (Regular Premium, Single Premium), By End Users (Minors, Adults, Senior Citizens)), By Region, By Company, Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential health insurance and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in Japan's Health Insurance Market.


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