Reduced environmental impact from the adoption of sustainable farming methods such as vertical farming along with the increasing usage of microgreens in the manicuring of skin care products is anticipated to drive the growth of Saudi Arabia microgreens market during the forecast period. According to the TechSci report, “Saudi Arabia Microgreens Market - Industry Size, Share, Trends, Opportunity, and Forecast, 2017-2027”, the Saudi Arabia microgreens market may flourish with an impressive CAGR during the forecast period of 2023-2027, on the backbone of proliferating demand for healthy and nutritive functional foods such as broccoli, lettuce & chicory, arugula, basil, etc.
The important elements of Saudi Arabia Microgreens Market
Moreover, the inflating per capita income of the consumers coupled with the increase in the working population the demand for such premium products has increased. In addition to this, with the growing consciousness of consumers towards healthy eating due to the rising cases of several chronic ailments such as cancer, cardiovascular diseases, and obesity, these products are widely gaining traction. Furthermore, the flourishing food and beverage industry has also been using microgreens widely for garnishing several dishes.
Apart from this, the growing adoption of vertical indoor farming is acting as another growth-inducing factor for the market. the climatic conditions in Saudi Arabia are not very suitable for growing seasonal crops. Moreover, with the limited availability of arable land in Saudi Arabia the farmers are increasingly opting for indoor vertical faring as an alternative for growing microgreen. Indoor vertical farming is also being promoted by the Saudi Arabia government due to the several advantages associated with vertical farming such as limited use of natural resources like water, facility to control the crop environment, and zero use of pesticides and chemicals. All these above-mentioned factors are anticipated to bolster Saudi Arabia microgreen market in the coming years.
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The Saudi Arabia microgreens market is segmented by type, farming technique, distribution channel, competitional landscape, and regional distribution. Based on type, the market is differentiated between broccoli, lettuce & chicory, arugula, basil, fennel, carrots, and others. Among these, the broccoli segment is expected to hold a significant market share in the coming years. This is primarily due to the health benefits associated with broccoli, such as improving heart health, fighting inflammation, preventing the risk of developing cancer, and improving digestion. Moreover, the growth in health-conscious people and increasing awareness regarding the health benefits associated with broccoli microgreens are likely to surge the growth of Saudi Arabia microgreen market through the broccoli microgreens segment.
By farming techniques, the market is bifurcated into indoor farming, vertical farming, commercial greenhouses, and others. Indoor vertical farming is anticipated to hold a considerable market share in the coming years. this type of farming is conducted in a controlled environment such as an enclosed building where crops are provided with the required light and temperature, growth medium, and water. This farming method also allows farmers to maintain a continuous supply of seasonal crops as it allows production in any season. Moreover, with the availability of limited arable land, indoor vertical farming is gaining wide traction, the indoor vertical farming technique is estimated to grow at a rapid pace and propel the demand for microgreens in Saudi Arabia.
Based on distribution channels, the market is fragmented into hypermarkets/supermarkets, online, retail stores, and others. Among these, the hypermarkets/supermarkets segment is anticipated to dominate the market over the forecast years. This is primarily because of the easy availability of microgreens in supermarkets and hypermarkets. Moreover, the consumer likes to buy fresh and good quality vegetables directly from the supermarket. However, online retail channels are expected to grow at a fast pace in the coming years due to the ease and convenience associated with online shopping, such as buying a product from the comfort of home and doorstep delivery options.
A list of major market players in the Saudi Arabia microgreens market includes:
- Badia Farms
- AeroFarms LLC
- Back to Roots
- Agrotonomy Cop.
- Majid Al Futtaim
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“The increasing demand for organic functional agricultural products, fueled by the increasing disposable income of the consumer, has pushed the demand for microgreens in Saudi Arabia. Moreover, the support from the Saudi Arabia government towards the adoption of indoor vertical farming is providing a positive outlook to the manufacturers of microgreens. Indoor vertical farming promotes the production of microgreens with zero pesticides and the least water utilization. Moreover, key market players are integrating innovative technologies such as sensor networks and artificial intelligence to enhance crop yield and crop quality, which is providing a positive outlook to the market. New market players are advised to research and introduce advanced technology that can be integrated with various farming techniques to produce the next generation of functional foods by employing the least resources and zero use of pesticides and other chemicals in order to establish their name in the market”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Saudi Arabia Microgreens Market - Industry Size, Share, Trends, Opportunity, and Forecast, 2017-2027, Segmented By Type (Broccoli, Lettuce & Chicory, Arugula, Basil, Fennel, Carrots, Others), By Farming Technique (Indoor Farming, Vertical Farming, Commercial Greenhouses, Others), By Distribution Channel (Hypermarkets/Supermarkets, Online, Retail Stores, Others)” has evaluated the future growth potential of Saudi Arabia microgreens market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Saudi Arabia microgreens market.
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