Escalating demand for sustainable tourism among tourists and supportive government bodies is expected to fuel the demand for the UAE agritourism market in the forecast period, 2023-2027. According to TechSci Research report, “UAE Agritourism Market By Region, Competition Forecast & Opportunities, 2027,” the UAE agritourism market is expected to witness an impressive CAGR in the forecast period, 2023-2027.
The important aspects of UAE Agritourism Market
Agritourism refers to the subset of rural tourism known by numerous names, depending on the region and type of farming, such as agriculture tourism, agrotourism, farm tourism, farm vacation tourism, wine tourism, and agritourism. It is an agricultural setting for leisure, recreation, or educational purposes. These usually include farm-based recreation activities. Agritourism activities are becoming an essential component of many farm operations. These activities have huge potential to raise the revenue of the farmers without limiting the existing farm revenue. The growing adoption of agritourism among agriculturists as agriculture allied business and expanding practice and development of agritourism activities for side business along with farm production is projected to stimulate market growth. Also, the rise in demand for family-oriented recreation activities, local food, and farm stays is expected to influence the UAE agritourism market demand.
Agritourism is gaining popularity as it allows people to find peace and relaxation, which they cannot find in urban areas due to their busy and sedentary lifestyles. There are several activities involved in agritourism, including agriculture museums & displays, archery, barn dances, cabin living, camping, canning produce, bed, and breakfast accommodations, etc. These innovative activities attract tourists, especially family and student groups, which is anticipated to propel the growth of the UAE agritourism market during the forecast period.
The low-investment, low-risk strategy, as farms mainly utilize their existing resources, is a driving factor. The rising curiosity about the rural lifestyle, farm activities, and farming technology in the young generation is expected to drive the growth of the UAE agritourism market in the coming years. The expanding travel and tourism sector, along with the numerous government initiatives undertaken toward agritourism, is expected to boost the market growth of UAE agritourism.
However, the lack of awareness regarding agritourism and proper electrification in rural areas, along with the lack of proper guidance and knowledge about how to commercialize agritourism, may restrain the market growth in the forecast period.
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The UAE agritourism market is segmented into activity, type, service, sales channel, regional distribution, and competitive landscape.
Based on activity, the UAE agritourism market is divided into outdoor recreation, agritainment, educational tourism, accommodations, and others. Outdoor recreations are expected to capture the largest market share in the forecast period, 2023-2027. The rising demand for recreational activities and tours at farms or at places that can offer rural ambiance is expected to bolster the agritourism market in UAE.
Based on type, the market is divided into direct and indirect. Direct sales channels are projected to hold the largest share in the forecast period, 2023-2027. The escalating government investments and continuous efforts to enhance the agriculture economy through farm product sales are further stimulating the growth of the market. Rising inclination among farm owners towards fresh farm-grown products to visitors to raise their earnings and revenue, which is projected to boost the market growth during the forecast period.
Major market players operating in the UAE agritourism market are:
- Abdulla Al Duwaila Farm,
- Abdulla Al Hamor Farm
- Al Bustan Farms
- Ali Al Raaei Farm
- Ali Al Shamsi Farm
- Ali Mohammed Al Mansoori Farm
- Azam Al Kaabi Farm
- Dar al-Fateh Organic Farming
- EMIRATES BIO Farms
- Faraj Mohammed Saif Al Mazroui Farm
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“The rise in the adoption of modern agricultural practices and the favorable government policies promoting the agriculture industry is expected to create lucrative growth opportunities for the UAE agritourism market in the forecast period. The growing tourism industry and the massive interest of the youth population who want to gain knowledge in a knowledgeable way are expected to accelerate the market demand. Increased demand for a pollution-free environment, recreation activities, and farm foods and the health benefits associated with agritourism are further expected to propel the growth of the UAE agritourism market till 2027” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“UAE Agritourism Market By Activity (Outdoor Recreation, Agritainment, Educational Tourism, Accommodations, Others), By Type (Domestic v/s International), By Service (Cooking, Butchery, Poultry Products, Breeding & Hatchery Section, Others), By Sales Channel (Direct v/s Indirect), By Region, Competition Forecast & Opportunities, 2027”, has evaluated the future growth potential of UAE agritourism market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the UAE agritourism market.
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